Amy Dávila Sánchez, MBA

- Responsible for the strategic direction of marketing, community outreach, social media and other communication aspects for Best Friends in the Northeast Region. - In charge of the development of creative campaigns that speak to a local NYC audience. - Responsible for outreach initiatives and word of mouth driving activations that help grow the Best Friends brand within the Northeast Region. - Manage Facebook and Instagram social media accounts for the northeast region. Responsible for development engaging content that speaks to our audience.

• Led partnership with Whole Foods Markets marketing team at national, regional and store level. Led relationship with Whole Planet Foundation and Whole Foods Local Loan Producer team. Achieved year over year sales growth of 148% • Developed launch strategy for Greyston Bakery Cookie Thins • Launched and defined 12 month content calendar for the Greyston Bakery Blog site • Led cross functional team in brainstorming sessions that resulted in the creation of the 2015 -2016 Greyston Bakery Marketing Plan • Activated robust social media activities that led to 200% growth in followers and a 47% increase in Ecommerce sales

GENERAL MILLS, Minneapolis, Minnesota Marketing Manager, Aug 2011 – Feb 2013 • Developed the marketing strategy for the Betty Crocker Side Dish brands, a $250MM business, based on compelling consumer insights and category trends. o Led the Suddenly Salad brand to grow two points in household penetration and reach 85% market share of dry salad segment. • Collaborated closely with Consumer Insights and R&D to develop an innovation pipeline for the Betty Crocker Side Dish business. Marketing Manager Latin America Developing Markets (LACDM), Sep 2010 – Aug 2011 • Developed marketing plans and strategy for core brands, Honey Nut Cheerios, Nature Valley, Haagen Dazs, Betty Crocker, and Yoplait across the Caribbean, Central America, Chile, Peru, and Colombia. Accountable for $120MM in sales. Partnered with advertisement agency Saatchi & Saatchi in developing advertisement campaigns that would appeal to local and regional consumers needs. • Partnered with sales in enhancing distributor relationships within top markets. Oversaw development of sales and training materials for the distributor network. Co-developed customer account specific initiatives to win in store. Marketing Manager, Puerto Rico Market, Sep 2007 – Sep 2010 • Led development of marketing strategy for Nature Valley, Big G cereals, Haagen Dazs, and Yoplait for the Puerto Rico market. Accountable for $45MM in sales. o Grew the Nature Valley brand 10 market share points over a three year period by leveraging heavy sampling and positioning it as the "Goodness from Nature" brand. Won 2009 Grass Roots Marketing Award from the Puerto Rico Society of Marketing Executives (SME). o Launched Yoplait in market and drove market share of brand to 20% within three years of launch.

RED BULL ENERGY DRINK, San Juan, Puerto Rico Field Marketing Manager, Aug 2006 – Sep 2007 • Led the execution of two Urban Downhill Biking events: Red Bull Down Gurabo and Red Bull Down Yauco. Partnered with local municipalities, the biking community, course designers, and residents to guarantee safe and successful implementation of the events. Developed a communication campaign and activation plan to promote the event. • Established off premise distribution strategy and objectives for direct sales team. Tied distribution and sampling strategies to increase effectiveness. • Directed Red Bull sampling promotional team. Responsible for hiring, training, and establishing clear sampling priorities and objectives.

NESTLE PURINA CARIBBEAN, San Juan, Puerto Rico Consumer Brand Manager, Aug 2003 – Aug 2006 • Formulated and coordinated marketing activities and campaigns to drive profitable growth for Nestle Purina Premium Dog and Cat Food brands across the Caribbean. o Partnered with local SPCA organization to generate awareness of responsible pet care and promote pet adoption. o Forecasted sales volume expectations and mix to guarantee optimal profitability for business.