Amy Buckley

Co-Founder and Marketing Director @ Phoenix Beauty Ltd

About

I am a highly experienced, driven and motivated professional with previous responsibility for a diverse portfolio of brands ranging from mass market to high end Niche fragrances. Previous brands I have managed include; Parfums De Marly, Little Mix, Cheryl, Initio Parfums Prive, Carven and Minnies Boutique. I have worked across all retail outlets ranging from Harrods to Boots managing and launching existing and new fragrance and beauty products. My goal is building brands for long term success and working closely with all brand partners to ensure their maximum potential is realised. I have received several accolades for my work from both brand partners and retailers. Several of my marketing campaigns have been used as milestones for global activity along side winning the prestigious Fragrance Foundation Awards for the ultimate launch.

Country

United Kingdom

City

Woking

Industry

Cosmetics

Skill

Marketing, Marketing Strategy, Retail, Brand Management, Brand Development, Sales, Cosmetics, Management, Beauty Industry, Digital Marketing, Luxury Brand Marketing, Luxury Goods, Trade Marketing, Budget Management

Experience

Co-Founder and Marketing Director

Phoenix Beauty Ltd

2018-5 - Present · 8 yrs 5 mos

London, United Kingdom

-Establishes marketing goals based on past performance and industry insight -Management of total brand portfolio including initiatives for new products or services -Researching and analysing market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies -Generating detailed marketing plans for all media channels and sales teams -Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects -Communicates with various media buyers, advertising agencies, PR agencies, design agencies, and other services to help successful brand launches come to fruition -Works alongside The Commercial and Sales Director in producing sales and marketing strategies to be presented to retailers and brand partners to ensure year on year growth on our brands -Tracks all marketing and sales data and creates detailed reports -Adjusts marketing campaigns and strategies as needed in response to market conditions -Total control of the marketing budget across all brands and retail partners