Amy Anderson-Hjulberg

As the Director of Global Marketing Communications at TSI, I am responsible for external communications globally. From digital to tradeshows, ads to collateral. With the outstanding support of my global team, we support all aspects of the TSI organization. Our team span the world from China and Singapore, to Germany, the U.K. and the U.S. As the global leader, my focus is on the brand, the effectivity of our messages and creating an environment for team members to grow and contribute. My work include improving processes and establishing standards that allow for more creativity on special projects, finalizing the rebranding initiative, and working with my team to help them gain new experiences and grow professionally.

I managed the global Marketing Communications team for TSI. This consists of 25 team member positions globally. I have the pleasure of working with teams in China, Singapore, Germany and the US. My team is comprised of many stellar professionals including Marketing Communications Specialists, Event planners, Design, and Digital. As the global leader, my focus is on the brand, the effectivity of our messages and creating an environment for team members to grow and contribute. I accomplished the following: - Leading the rollout and communications of rebranding efforts, identifying core brand attributes and aligning with strategic vision. - Working to develop and mentor new people managers in my organization. - Working with functional leads to create "Centers of Excellence" for the organization, establishing best practices, key metrics, and the continuous pursuit of more! - Exploring new options for digital expansion, while maximizing our current platforms. - Creating a new product launch process to better guide our investments and expected returns. - Working with HR to further our current cultural change with employees by engaging communications and activities.

I managed the North America Marketing Communications team, as well as handling global responsibilities as they related to digital experiences. My focus was on elevating the global brand, providing marketing communications and internal communications, corporate support, and departmental excellence. - Led rebranding efforts, identifying core brand attributes and aligning with strategic vision, in particular to address acquisitions - Led all creative projects, working with designers, writers and the business to ensure the most effective presentation and compelling messaging is utilized - Worked to define metrics and reporting to demonstrate measurable results - Created a functional vision for my department, expanding capabilities and creating career opportunities for team members through identifying new leadership roles and opportunities - Responsible for guiding the brand in all communications independently and through the team - Worked with Market Management and Product Management teams to determine communications strategies to maximize market penetration and maintain or build a leadership position

I managed the all global Communications for the corporation, including domestic and international members. My focus was on elevating the global brand, providing marketing communications and internal communications, corporate and investor relations support, executive messaging, and departmental excellence. - Led rebranding efforts, identifying core brand attributes and aligning with strategic vision, in particular to address acquisitions - Led all creative projects, working with designers, writers and the business to ensure the most effective presentation and compelling messaging is utilized - Proposed, planned and managed multi-million dollar Marketing Programs, Internal Communications, and Public Relations budgets, aligning with company strategy and leadership objectives - Defined metrics and reporting to demonstrate measurable results, increasing contributions to sales pipeline by 20% Y/Y and increasing conversion rates by 25% Y/Y - Created a functional vision for my department, expanding capabilities and creating career opportunities for team members through identifying new leadership roles and opportunities - Defined and developed content strategy for strategic online communications plan for the corporation, including action plans for the next three years - Responsible for managing public relations efforts, as well as writing press releases - Responsible for guiding the brand in all communications independently and through the team - Worked with Market Management and Product Management teams to determine communications strategies to maximize market penetration and maintain or build a leadership position - Led cross functional team to establish an Industrial Design Language for the corporation

My initial role within MTS was to manage a global Marketing Communications team including domestic reports and international reports (European and Asian). MTS products and marketing efforts touch many industries including biomedical, aerospace, automotive, energy, and seismic markets. - Planned multi-million dollar Marketing Programs budget, aligning with company objectives - Managed all vendor relationships, including printers, design firms, and technical partners - Developed and coached team – ranging from creative team members to marketing specialists - Responsible for managing global brand in all customer-facing initiatives from tradeshows and customer events to literature, direct mail and email campaigns - Collaborated with global sales teams to support local efforts of a global company - Led comprehensive redesign of corporate visual system and design implementation - Lead cross functional team to redesign and develop global Web site, including content strategy, globalization strategies and the introduction of small, focused site to introduce new products to the market

While with Larsen, I was responsible for developing and managing client relationships and teams. I oversaw a variety of projects including branding, advertising, marketing collateral, investor relations, environmental design, interactive, and internal communications. My client list included Ingenix, United Health Group, Definity Health, The J.M. Smucker Company including Crisco, Pillsbury and Hungry Jack brands, Schwan’s Home Service, General Mills, MTS Systems Corporation, and Deluxe Financial Services. - Analyzed competitive market and trends to evaluate clients’ market position and recommended marketing opportunities, including modeling ROI for investments - Defined and understood audience motivations – both expressed and implied - Established project parameters, including project objectives, scope, estimates, and timelines - Managed internal teams, outlining client expectations and establishing parameters - Managed fiscal aspects of the client relationship including estimates, status, and invoices - Facilitated conflict resolutions, both internally and externally - Annual billings consistently exceeded expectations of role by 130-190%, with target profitability