Amritpal Singh Kohli
Vice President- Digital Marketing e-Commerce and Strategy @ ICICI Prudential Life Insurance Company Limited
About
Experienced Marketing Professional with a rich experience of about 21 years & a demonstrated history of working in the insurance industry. Skilled in Digital Marketing & Sales, Customer Experience Management, developing end-to-end e-commerce journeys, Customer Engagement Program (CEP), Conversion Rate Optimization (CRO), Upselling & Cross-selling, Management, Consumer Buying Behaviour, Call Centre Management, Financial Products Selling, Analytics, Google Adwords Professional, Consumer Journey Management, Marketing Automation, Vendor Management, Business Process Re-Engineering & Outsourcing.
India
Mumbai
Insurance
Business Development, Team Management, Management, Business Strategy, Customer Relationship Management (CRM), Sales, Sales Management, E-commerce, Analytical Skills, Web Analytics, Call Center Development, Business Planning, Business Process, Business Intelligence, Digital Marketing, Direct Sales, Email Marketing, Direct Marketing, Digital Strategy, Coaching & Mentoring
Experience
Vice President- Digital Marketing e-Commerce and Strategy
ICICI Prudential Life Insurance Company Limited
Mumbai, Maharashtra, India
Responsible for building and implementing digital growth strategies for e-commerce business 1) Leading Protection, Investments, Savings & Retirement growth with customer propositions & journeys through UI/UX modelling backed with data intelligence. 2) Collaborate with cross-functional teams to buy in & deliver win-win solutions. 3) Build content and capabilities across medias (social, mobile, email, etc.) to leverage on SEO and increase traffic. 4) Maximize the top of the funnel (enquiries) through paid, owned & earned demand. 5) Track and analyse user behavior, minimise drop-of points; drive user preference and fulfillment through extensive use of martech.
AVP - Digital Marketing, E-Commerce & Strategy
ICICI Prudential Life Insurance Company Limited
Mumbai, Maharashtra, India
Demand Generation- Analytics- Nurture- Fulfillment
Chief Manager- Marketing, Digital Marketing & E-Commerce
ICICI Prudential Life Insurance Company Limited
Senior Manager- Direct & Digital Marketing
ICICI Prudential Life Insurance Company Limited
Manager Direct Marketing & Strategy
ICICI Prudential Life Insurance Company Limited
Manager- Marketing & Direct Marketing
ICICI Prudential Life Insurance Company Limited
Sales Manager- Bancassurance & Alliances
ICICI Prudential Life Insurance Company Limited
Assistant Sales Manager- Bancassurance & Alliances
ICICI Prudential Life Insurance Company Limited
Financial Services Manager- Bancassurance & Alliances
ICICI Prudential Life Insurance Company Limited
Education
Indian Institute of Management, Indore
Advance Leadership Development Program, Organisational Leadership & Change Management
Lala Lajpatrai Institute Of Management
Business Administration and Management, General
LNML MILS
Human Resources Management & Industrial Relations
Amritpal Singh Kohli's Contact Information
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