Amr Nsouli

• Led a comprehensive business transformation across Coty Arabia, aligning operations, structures, and processes with Coty’s global principles and regional best practices. • Spearheaded the redesign of the go-to-market strategy, optimizing distribution models and enhancing market penetration. • Re-structured and re-energized teams, focusing on talent development, capability building, and fostering a high-performance, collaborative culture. • Established future-proof systems and workflows, ensuring the business is set up for scalable growth in alignment with the broader regional vision. • Drove double-digit revenue growth by introducing data-driven decision-making frameworks and forging stronger, value-based partnerships with key customers. • Cultivated a culture of ownership, agility, and continuous improvement, positioning Coty Arabia as a benchmark within the region.

• Manage a Portfolio of 0.5B SAR with an organization of 600+ employees • Successfully re-structured the organization into a leaner one and drove efficiency while disproportionately focusing on key and potential talents. • Expanded the portfolio via acquiring brands that unlocked strategical customers for the business • Improved working capital position by focusing on lowering bad stock accumulation and improving collection of overdue receivables • Drove efficiency by re-negotiating logistics charges and establishing different rate cards based on business type • Leveraged existing relationship with key suppliers based on trust and transparency into additional support and recourses to achieve mutual objectives

• Turned around company performance from loss making into a profitable one in a span of 6 month via re-structuring the portfolio and re-organizing the team • Ensured consistent delivery of positive results after company transformation • Established Best in class relationship with Partners (Suppliers & Customers) • Nominated for Chalhoub Regional excellence Awards “Leading the way” category for Calendar year 2018

• Successfully revised existing Joint business plan agreements with Key suppliers and brands resulting in accelerated joint value creation, translated into overachieving revenues (back margin) by 22% ahead of set Target • Accelerated recruitment of exclusive brands, mainly fragrances re-enforcing leadership position for the Saudi market • Played a Pivotal role in attracting new suppliers to invest in FACES via activation and exclusive collaborations

• Collaborated multi functionally to drive efficiencies and go-to-market strategies for accelerated top and bottom- line growth (Trade Marketing Manager, In-store Manager, Training Manager, Logistics Manager) • Managed the commercial contracts with distributors and retailers • Led the design and delivery of the commercial strategy within MEA • Built distributor human and system capabilities • Planed, managed, tracked and controlled trade funds through team. • Drove whitespace geographic, channel and category expansion • Developed and tracked execution of in-store strategies along with the Trade Marketing Manager.

• Led development and execution of fact-based target-aggressive business plans • Developed effective Joint Business Plans with distributors to capture and commercialize value • Improved price structures and margins to drive distribution, pricing, shelving, and merchandising • Synchronized and set regional strategy for product launches, in-store strategy and toolbox • Reviewed product pricing, price structure setting and cost/profitability analysis to maximize sales and profits • Achieved highest sales growth for 2 consecutive fiscal years (CAGR of ~38% vs overall regional CAGR of ~12%) • Awarded with a ‘Platinum Power of You’ for exceptional business building growth • Awarded with ‘Recognition Shares Award’ (highest category of awards in P&G) for sales growth results

• Developed effective Joint Business Plans with key Regional retailers to capture and commercialize value • Set a clear 3 years strategic plan for all international KA accounts for P&G Prestige. • Provide market feedback to the company regarding competitive offerings, prospect needs and generate product development ideas. • Conducted ongoing evaluative analysis (sell-in & sell-out reports/ ROI analysis / P&L per account) and provided suggested action plans to ensure growth and drive the market share of the brands. • Monitored and reported on activities and provide relevant management information. • Exceeded expectations by signing 4 JBP’s with true score-carding measures – Received ‘Golden Power of You’ • Award for signing 1st JBPs in MEA region • Grew 1 percentage point in market share year on year in 80% of tracked retailers

• Defining Commercial Budget per line of product per country. • Implementing the sales & Distribution strategies • Manage the forecast by line by POS • Analysis of the figure of the competition and giving the feedback about the local strategies / animations to be conducted in each country • Get & Analyze the Sell-in & Sell out by POS • Negotiate placement of the brand within the POS. • Monitoring the Stock level and the purchases of the clients in order to keep a healthy stock level and product assortments • Insure the Best Ranking achievement by POS. • Hiring, Training and coaching the Staff

• Dexterously handled 3 of the top clients on a National Level: Geant, Carrefour & Othaim. • Defining, developing and implementing the sales and marketing plan for achieving the overall company strategy. • Managing staff by motivating & controlling to increase quality and efficiency and ensure evolution of the team. • Formulating & implementing quarterly promotional plans in conjunction with the CSM & PMs. • Directing the logistic operations in relation with Key Accounts. • Essaying a major role Negotiating & finalizing Business Development agreements with respective customers.

• Headed the marketing and sales unit of several brand names such as Kenzo, Kenzoki, Morgan Salvador Dali, Agent Provocateur, Trussardi and Sonia Ryckiel; • Devided various marketing & promotion plans for the Lebanese market; • Interfacing with sales consultants on ‘Achieved’ versus ‘Targeted’ sales for each customer & brand; • Directed all operations for preparing for the launch of new fragrances; • Prepared reports based on current trend & sales evolution figures and reporting to suppliers; • Tracked the activities of direct and indirect competitors & preparing counteraction plan; • Generated status & progress reports for submitting to the Perfumes & Cosmetics division Manager; • Demonstrated capabilities in acquiring 3 Major perfumes brands from two different competitors; • Increased profit margin by 11 points; • Overachieved total forecasted annual target by 20%