Amoura Le

As a Social Media Intern at Melbourne Social Co., I gained hands-on experience creating high-performing content with Canva, supported creative direction during photoshoots, and produced viral TikTok and Instagram Reels. I developed skills in building platform-specific content calendars and learned to track KPIs using Sprout Social, enabling me to deliver data-driven recommendations and manage campaigns professionally.

At Naviworld Australia, I managed and expanded the company’s LinkedIn and website presence, creating targeted B2B content such as industry insights, infographics, and promotional videos that strengthened brand authority. I collaborated closely with sales and product teams to align marketing strategies with new service launches, ensuring content directly supported business goals. By tracking performance through LinkedIn analytics, I delivered data-driven insights that improved campaign effectiveness and engagement, gaining confidence in managing professional B2B marketing campaigns end-to-end.

In this role, I practiced creating visual media such as event photography and short-form videos, as well as conducting on-site interviews with speakers and guests. This helped me build professional skills in real-time content production, social media storytelling, and audience engagement.

As a Marketing Intern at Swinburne Vietnam, I produced and translated marketing materials—including presentations, articles, press releases, and social media posts—for cross-platform campaigns. I coordinated with KOLs and TikTok creators to amplify brand visibility and co-produced commercial videos for online promotion. I also planned and executed large-scale events, including a national music competition that attracted over 1,000 applicants and 600 attendees at the finale, strengthening my skills in campaign management, influencer collaboration, and event marketing.