Amos Feranmi
Product Marketing Manager @ Selar
About
Curious minds build great things. I’m a growth and marketing professional focused on product and performance marketing at Selar, where I lead go-to-market strategy, paid media, and campaigns across multiple African markets. I connect business, marketing, data, and AI to drive measurable results through product launches, email, webinars, and ad campaigns. My work cuts across user acquisition, retention, content strategy, automation, and analytics. I manage performance campaigns end-to-end, with a strong focus on data and impact at every stage of the funnel. I also publish Engineering for Marketers, a newsletter in which I explain technical marketing concepts, tools, analytics, and the evolving role of AI in marketing, making them practical and accessible for modern marketers.
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Nigeria
Marketing & Advertising
Artificial Intelligence (AI), Business Ownership, Start-up Leadership, Start-up Ventures, Start-ups Management, Early Stage Ventures, Communication, Marketing Campaign Management, Pay Per Click (PPC), Media Consultation, Creative Direction, Facebook Ads Manager, Problem Solving, Analytical Skills, Presentations, Presentation Skills, Customer Experience, Contact Centers, CRM Software, Business Growth
Experience

Product Marketing Lead
I bridge product, growth, and performance marketing to drive adoption, improve conversion, and help creators scale successfully. - 🏆 Team Player of the Year (2025) - recognised for collaboration and impact. - Drove ads to contribute ~30% of weekly creator sign-ups while reducing CPA by 100%+. - Optimizing webinar funnels that consistently convert 30–40% of registrants into active creators. - Supporting Pan-African expansion across Kenya and Francophone markets. - Partnering with product, media, and support teams to launch new features and campaigns. - Exploring AI-powered CRM workflows to improve lead quality and performance tracking.

Marketing Manager
Paper is a fintech helping Nigerians in Canada send money home. I lead growth and marketing across multiple channels, blending strategy, creativity, and hands-on execution to engage users and tell our story. Lead marketing campaigns and manage social media to connect with our community. Ran newsletters and push notifications to engage, activate, and retain users. Create and oversee video content — from scripting to production. Host webinars and develop lead magnets to grow the audience. Run Meta Ads to boost brand awareness and user acquisition. Support customer conversations via Tawk.to to improve satisfaction and feedback.

Founder
Edstack was an edtech startup helping Nigerian university students learn through on-demand, curriculum-aligned video content. -Was responsible for founding and leading the company’s operations, product, and growth. -Built and managed a cross-functional team to develop the MVP and launch the platform. -Secured angel investment and partnered with tutors to create 60+ educational videos. -Grew Edstack’s community to 200+ students and built early traction on YouTube.

Digital Lead
● Managed various marketing tools and analytics for clients, including Hubspot, Google Analytics, Looker Studio, and more. ● Ran successful ad campaigns across diverse platforms like Meta Ads, Snapchat Ads, Twitter Ads, Google Ads, Opera Ads, and Eskimi Ads. ● Leveraged data insights to optimize campaigns and maximize client ROI. ● Managed different email tools for various clients like Mailchimp, Brevo, flodesk, and Sendpulse.

Growth Manager
I led LoadConnect’s growth efforts; from user acquisition to fundraising and community management. Beyond strategy, I was on the ground building relationships with drivers, truck owners, and partners to strengthen adoption. - Designed and executed user acquisition and fundraising strategies that grew the platform community. - Built and managed an engaged community of drivers, improving retention and trust. - Hosted webinars that generated qualified leads and strengthened brand visibility. - Oversaw a small but mighty marketing team and drove campaign execution. - Personally visited truck parks to connect with prospects and understand their needs. -Onboarded new users through unconventional, grassroots methods that stood out.

Growth Lead
Nigeria
I joined Techeconomy to lead growth, marketing, and brand refresh efforts. My focus was on improving visibility, strengthening partnerships, and driving audience engagement. - Led a smooth silent rebrand and built a more structured marketing team. - Improved content strategy and launched a newsletter to re-engage readers. - Ran Meta Ads that increased traffic and brand awareness. - Built partnerships, managed event coverage, and secured key interviews.

Growth Associate
- Established and nurtured strategic partnerships to expand the community and enhance brand recognition. - Utilized data analysis to improve marketing strategies and optimize customer satisfaction. - Curated engaging content for the community as well as contributed to the blog. - Successfully grew the WhatsApp community to over 200 users in just 3 months. - Initiated partnership discussions with companies in Africa, with a focus on Kenya and Ghana. - Supported customer interactions through Intercom.
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