Amol Terkar

Founder and Principal Consultant @ MASCOMM Consulting

About

A machinery manufacturer once showed me his company brochure with real pride. Twelve pages — specifications, ISO certificates, a photograph of the factory at dusk. Genuinely impressive engineering. But nowhere in those twelve pages did it answer the one question his buyer was actually asking: why should I choose you over the six other stalls at this exhibition? That gap — between world-class engineering and the words used to sell it — is the most expensive problem in machinery manufacturing. Closing it is the work I have spent 20+ YEARS learning to do. I'm Amol Terkar. I help machinery and industrial manufacturers — in various industries — communicate their technical edge in a way that wins orders, not just enquiries. Most of the manufacturers are brilliant at building things and quietly frustrated that it doesn't show. Their brochures read like spec sheets. Their websites open with founding history. Their sales engineers talk features while the buyer is silently asking about outcomes. The machine deserves better representation than that. Here is how I help: → Communication Audit — a structured diagnosis of how your brand, website, sales collateral and team actually land with a buyer. You get a clear scorecard and a prioritised plan, not vague advice. → Retainer & fractional marketing — I become the marketing brain your team doesn't have on the payroll: positioning, content, LinkedIn, trade-show kits, and proposals that win. → Sales communication workshops — I train your sales engineers to qualify faster, translate specifications into business outcomes, and follow up in a way that actually closes. I work with a small number of clients at a time, deliberately. You get me — not a junior account manager. So, if your engineering is ahead of your communication, that is a fixable problem — and a profitable one to fix. Send me a message, or book a 30-minute diagnostic call (link in Featured below). No pitch — I'll show you two things I'd change, whether or not we ever work together. "The aim of marketing is to know and understand the customer so well the product sells itself." — Peter Drucker. Most machinery firms have the product. I help them with the rest.

Country

India

City

Pune District

Industry

Packaging & Containers

Skill

B2B Marketing Strategy, Demand Generation, Go-to-Market Strategy, Brand Management, Positioning (Marketing), Digital Marketing, Sales & Marketing Alignment, Key Account Management, Business Development, Revenue & Profit Growth, Competitive Analysis, Capital Equipment Marketing, Content and Thought Leadership, Stakeholder Management, Team Leadership, B2B Sales Leadership, Capital Equipment Sales, Consultative Selling, Business Strategy, Marketing Strategy

Experience

Founder and Principal Consultant

MASCOMM Consulting

2026-6 - Present · 4 mos

Pune City

I help machinery and industrial manufacturers turn engineering excellence into buyer confidence — and enquiries into orders. What I do: • Communication Audits across brand, website, collateral, sales process and LinkedIn — with a scorecard and a prioritised action plan. • Retainer / fractional marketing for manufacturers without a senior marketing brain in-house. • Sales communication workshops for sales-engineering teams — qualifying, spec-to-outcome translation, and follow-up that closes. Sectors: Industrial machinery manufacturers

National Sales Manager

Boix Group | Your Box Forming Partner

2022-5 - 2026-5 · 4 yrs 1 mo

Pune District

Led India market entry and brand establishment for a global capital equipment manufacturer Designed and executed go-to-market and demand-generation strategy integrating digital channels, trade events, and consultative outreach Strengthened brand visibility, lead quality, and conversion velocity in a competitive B2B industrial segment Enabled marketing-led consultative selling to shorten sales cycles and improve customer engagement Built and mentored a customer-centric commercial team aligned to value positioning

Business Owner

My Marketeer

2021-1 - 2022-5 · 1 yr 5 mos

Pune

Delivered B2B marketing and positioning advisory to professionals and emerging businesses Created SalesBuddy Speaks, sharing insights on demand generation, consultative selling, and growth mindset Mentored early-career professionals in modern B2B marketing and sales alignment

Marketing Consultant

Smartenviro Systems Private Limited (EN ISO 9001:2015 Certified)

2019-9 - 2019-11 · 3 mos

Pune Area, India

In this role I am responsible for (Digital) Marketing and Business Development of products of Smartenviro Systems Private Limited.

Deputy General Manager Marketing

Smartenviro Systems Private Limited (EN ISO 9001:2015 Certified)

2018-6 - 2019-8 · 1 yr 3 mos

Pune

Drove ~10% YoY growth through focused marketing initiatives and market development Built digital presence, brand communication, and campaign execution Introduced structured marketing support to sales, improving pipeline quality

Regional Sales Manager

Nordson Corporation

2013-11 - 2016-12 · 3 yrs 2 mos

Pune

Supported product launches, market expansion, and key-account growth Delivered 20–25% annual revenue growth through strong customer engagement and positioning Collaborated across marketing, service, and sales to strengthen customer experience

Area Sales Manager

Nordson Corporation

2010-7 - 2013-10 · 3 yrs 4 mos

Pune Area, India

Deputy Sales Manager

Nordson Corporation

2007-6 - 2010-6 · 3 yrs 1 mo

Pune Area, India

Marketing Manager

NobleTek

2006-1 - 2007-5 · 1 yr 5 mos

Pune

Advanced market awareness for 3D printing & scanning technologies in India Represented brand at international exhibitions and technical forums

Sales Engineer

SUHNER Group

2002-1 - 2005-2 · 3 yrs 2 mos

Pune/Pimpri-Chinchwad Area

Built Western India market presence; received Best Sales Person of the Year (2004)

Sales Engineer

Global Tech India Pvt. Ltd.

2001-1 - 2002-1 · 1 yr 1 mo

Pune

Managed industrial product portfolio and secured international agency partnership

Purchase Engineer

Minda Instruments Ltd.

1998-6 - 2000-1 · 1 yr 8 mos

Pune

Efficiently sourced local suppliers for parts purchased from other parts of the country that resulted in substantial cost saving and computerised the data achieving higher efficiency and accountability.