Ammar M.

Spearheaded comprehensive review of the supply chain processes, identifying inefficiencies and areas for improvement, which contributed to a significant reduction in operational costs. Fostered impactful relationships with international and local suppliers, crafting localization roadmaps and amplifying profitability and brand credibility. Key Contributions: • Elevated food safety and quality standards by leading quality assurance programs and implementing QA protocols leading to substantial decrease in customer complaints and enhanced quality scores. • Led innovative digital transformation at McDonald's, establishing new global standards for engagement across digital and social platforms, elevating brand visibility and awareness. • Established Consumer Business Insight unit, integrating consumer data management and research, fostering a consumer-centric approach that drove loyalty and guest count growth. • Orchestrated the strategic development of the McDonald's Mobile App, propelling the market to the second position worldwide in adopting technology, and revolutionizing customer experiences and convenience. • Built and trained a local restaurant marketing team, culminating in delivering the highest levels of return on sales, profitability, customer satisfaction, and business growth. • Recognized with Middle East and Africa Digital Award in 2019, underscoring exceptional leadership and innovation in accelerating digital success within the region. • Led the development and execution of targeted marketing plans that resulted in notable increase in market share within two quarters, establishing the company as an industry leader and effectively surpassing competitors.

Led and oversaw all restaurant operations, including P&L management, restaurant capacity planning, process improvement, and hospitality to achieve exceptional levels of quality, service, and profitability. Oversaw HR and training department operations, fostering a cohesive environment and ensuring synchronized support services for maximum operational efficiency. Drove peak hours optimization service and led expansive restaurant growth initiatives. Key Contributions: • Orchestrated development and execution of expansion plan that boosted restaurant count from 75 to 150 within 3 years. • Spearheaded design of a cutting-edge CRM system and McDonald’s CSR Platform, leading to enhanced operational efficiency and customer engagement. • Devised strategic pricing protocols that increased profitability and drove higher guest counts, resulting in optimized revenue and improved overall business performance. • Received numerous global awards for outstanding leadership and operational excellence.