Amjad Al Zarrad

As part of the global Industry Ecosystem team, the focus is to connect the dots and build bridges between the SAP industry value advisory team and the industry leads from our GSSPs. Aside from that the main challenge is to work with so many virtual teams and players to ensure the best coordination and collaboration in order to achieve the following: • Building a live heatmap for our Strategic partners based on their geographical and industry focus. • Activate the existing global initiatives with those partners based on their focused Geo and Industry • Running enablement sessions to our internal Industry value advisors, solution advisors, Pre-Sales, and Sales team. • Plan and execute local and regional Industry summits and drive Industry business plans and joint Go-to-market with the global strategic partners.

As a Regional Director of PMC/BPO. my team manages the relations with the key Telco and Services providers in focusing on Business development and Sales execution by: - Build business and demand generation plans with Partners - Whitespace analysis for SAP Industry and Solution leads in order to maximise the coverage through the SaaS offering by the PMC partner. - Identify the right potential provider and enable them to build a complete offering (HW, SW, Infrastructure, Support...etc) as a Service. - Sponsoring the key deals and initiatives. - we also Coach the SAP sales team and make sure the are aligned with the PMC partners so they can both have the same Value propositions that can benefit the customers first.

Partner Managed Cloud - Private Cloud

Managing Relations with Partners (VARs, SIs, and Tech Partners) in the UAE by: - Defining and monitoring the joint Business Plans. - Planning the Joint Marketing and Demand Generation activities. - Setting and aligning GTM strategy per Industry and Solution. - Managing License Sale Pipeline and forecasting - Developing competency level and help partner into specialization. - Matching market opportunities with partner's capabilities - Recommending markets and opportunities for partners to pursue (market analysis, partner profiling and coverage, partner economic business case), - Leading annual and quarterly business planning (marketing, training and competency, and business development) and reviews, - Engaging SAP resources (from executives to product experts, inside to outside, etc.) - Growing business through the partner(s) including forecasting, pipeline, and deal management

Developing Business in Oil & Gas, Education, Health and Semi-Government sectors across the UAE.