Amjad Fakhouri

• Engineered a full commercial turnaround, doubling company revenue within the first year through an integrated market growth strategy. • Introduced advanced KPI frameworks to enhance visibility and performance monitoring across sales operations, improving efficiency by 20%. • Expanded market share by 50% through strategic sales process optimization and pipeline enhancement. • Achieved a 90% client retention rate through customer experience initiatives and feedback programs. • Directed operations, financial management, and local partnerships, ensuring full business alignment and compliance with KSA regulations.

• Spearheaded the development of a comprehensive commercial roadmap, integrating sales, marketing, and client retention strategies to boost overall performance. • Managed full P&L accountability, optimized budget utilization, and drove consistent revenue growth across all business verticals. • Established KPI-based performance reporting systems, strengthening transparency and data- driven decision-making. • Directed sales initiatives, achieving significant market penetration and expanding the customer base across new sectors. • Oversaw HR, operations, and administrative functions, building a motivated commercial team of seven professionals. • Strengthened relationships with agencies, partners, and high-profile clients, ensuring brand visibility and market positioning.

• Orchestrated multi-channel marketing strategies and annual business plans with full budget and P&L responsibility. • Elevated digital sales revenue by SAR 1.6M through targeted online advertising and programmatic sales. • Led cross-functional digital initiatives covering SEO, SEM, PPC, email marketing, social media, and brand reputation management. • Developed CRM and call center solutions to enhance customer engagement and service quality. • Partnered with media agencies to design and execute tactical campaigns supporting corporate objectives.

• Secured SAR 4M in new media contracts through innovative business development and marketing initiatives. • Designed and implemented corporate marketing and sales plans aligned with long-term strategic goals. • Achieved superior market share growth and profitability across key business divisions. • Represented the company at international marketing and trade events, reinforcing its global brand footprint.

• Delivered over USD 3.5M in sales within two years through strategic commercial partnerships and advertising campaigns. • Revitalized corporate identity through a comprehensive rebranding initiative. • Developed and implemented direct sales and marketing processes to enhance business efficiency and accountability.

• Launched 20+ high-impact marketing campaigns and product rollouts for Orbit Showtime Pay TV. • Managed brand awareness and positioning projects for ITC, leading to the launch of the “ZOOOM (WiMAX)” brand. • Directed internal and external marketing communications, including media planning and public relations.

• Managed marketing and advertising portfolios for major clients including Bank Al Bilad, ITC, and Al Muttahed Real Estate. • Delivered high-value campaigns across print, digital, and outdoor channels, enhancing client satisfaction and retention.

• Coordinated advertising campaigns for international clients such as Nestlé, HP, Air France, and Saudi Investment Bank. • Maintained campaign consistency, messaging alignment, and on-brand creative execution.