Amit Purohit

Director & Head- Digital Responsible for setting up the Digital Business, P& L ownership, Driving New Customer acquisition, , AUM and SIPs through innovative Digital solutions and partnerships. Creating and growing cutting edge Digital platforms. Mentoring Digital team to achieve professional milestones. Innovate across value chain of Digital and make wealth creation for Indian simple! Launch strategic products with Fintechs with the objective of making Mutual Funds accessible and meaningful wealth create for length and breadth of India and Bharat.

P&L responsibility for Digital Business of Aditya Birla Sunlife Mutual Fund reporting to the CEO and with functions like Digital Marketing, Digital Business development & Strategic Alliances, Digital Operations and Customer experience and Digital Technology. Mandated to offers best-in-class products and Digital services in the form of seamless experience to our Customers, Partners and Corporate clients. Contribute a significant volume of business transactions, new customers and SIP book size. The Digital Business overlooks Own Digital Assets like Customer website, multiple Customer mobile app., Digital Partnerships and business growth from strategic alliances and Digitization of Financial advisors by offering them websites, mobile app and micro sites. Innovation is at the core of Digital business and proud that some of the industry first innovations and delivered under the leadership.

Lead the Digital business with the objective of moving the customers to Digital mediums of doing investment transactions. Created world class Digital assets like the revamped website and mobile applications which will take customer experience to the next level. Some of the innovations launched were Instant redemption for Liquid Fund, AP-fication of our core offerings, strategic alliances like Freecharge etc.

Lead- Mobile Commerce & Mobile Financial Services: Current engagement includes conceptulising, evaluating and introducing user-friendly m-commerce and m-financial services in India. Rolling out Mobile Wallet products on a mobile phone, web & IVR. Banking and micro-finance product delivery using innovative platforms. Business case and go-to-market strategy, Strategoc Business alliances, Distribution strategy, Banking Alliances etc are some of the key action heads which I directly look after for the Mobile Commerce business. Head: Market Planning & Product management of BFSI vertical of Enterprise Business. Highest spending vertical for ICT requirements is experiencing explosive growth in retail business with opportunities in Micro-finance sector which is an untapped market. Vertical specific product requirements which enhance productivity and reach to the end customers in an effecient way would be key differentiator. Working towards customisation and bringing in new technology platforms to enterprise customers Envisage a "Concierge service" on Mobile for masses of India would fulfill their retail customer's needs through invoking an application on device or making a one-touch IVR call.

Lead the Product Development & Marketing functions for the BFSi vertical of the Enterprise Business

Look after Product Management of Salary products & also managed Household products of Retail Liabilities Group. Brought in paradigm shift in product portfolio by bringing in layers of differentiated offerings as per the organisation's eligibility and manageent levels like top, senior,middle & junior. Enterned into alliances with Corporate card to enhance product offerings to Corporates.Revamped Ssenior Citizen products by briniging various features which mattered to the customers.

The task of turning around a division was entrusted upon me. I could turn the same around successfuly with bringing paradigm shift in mindset of people, system and processes changes.The business when I took over was having outstanding receivables as old as 350 day as against industry standard of 60-90 days. When I left tye organisation after successdully turning around the division the outsnadings were at 92 days. Looked after Marketing, sales & product portfolio of domestic business with P & L responsibilities.

New Product Development & Marketing initiatives