Amit R Mathad

Seclore is a Series C funded SaaS startup that provides the world’s first open, automated, browser-based, Data-Centric Security Platform for enterprises. My responsibilities include: • Lead the Field Marketing team for the India & SAARC region • Work with business leadership to identify the ideal customer profile (ICP) and create Marketing strategies for awareness and generate demand from this target set • Collaborate with Sales, and Customer Success teams to develop and execute demand generation and awareness campaigns for the region • Create joint marketing plans with identified Distributors and key Partners • Analyse and report on the effectiveness of lead generation campaigns • For a brief period, I also led Field Marketing for the Middle East, KSA, and Africa regions and was responsible for joint GTM with regional partners.

At F5, my key responsibilities included: • Planning, budgeting, and implementing go-to-market activities for pipeline generation, thought leadership, and brand visibility • Create Marketing programs in-line with the company’s strategy of transitioning from a hardware company to a Software-centric organization • Drive marketing for F5’s focus verticals including Banking & Financial Services, Telecom, Technology/ IT, eCommerce/ Digital Native Businesses, and Government/ PSUs • Drive marketing for F5’s software portfolio, including: - Security - Network, Application, Cloud, and Fraud prevention - Application Delivery - DevOps, and API Management

After nearly 2 decades of corporate life, I took a much needed breather.

• Develop Marketing plans for the spectrum of NTT-Netmagic offerings across Multi-Cloud, Networking, Managed Hosting/ Storage/ Security Services • Leading an extended team of 12 marketers with responsibilities including developing and executing various demand generation programs for brand awareness, lead generation, thought leadership, and partner marketing • Leading the Demand Generation/ Inside Sales team that is responsible for enquiry qualification, lead creation and thus for pipeline generation • Oversee the implementation of the Marketing strategy including Campaigns, Events, Digital Marketing, and New Product/ Service launches, both Direct and with Alliance/ Channel Partners • Working with the Digital Marketing resources to drive traffic and acquire net new customers using varied digital channels such as Search (SEO/ SEM), Content, Email, and others – to achieve Marketing goals • Set up appropriate performance marketing/ governance metrics and report against targets • Leading the Account Based Marketing (ABM) initiative • Mentoring and development of the Marketing team

Key responsibilities included: • Marketing for the CA solutions portfolio on DevOps, API Management, Agile Management, Service Management, Project & Portfolio Management, and Services for India and SAARC region • Developing marketing strategy, plan and budgets for the country to address opportunities and challenges according to the global marketing planning process • Development and Delivery of integrated marketing activities to create thought leadership and generate leads as per the assigned targets • Marketing Programs comprising of digital, social, events such as seminars, tradeshows, workshops, etc. – that deliver on pre-defined goals and leads/ pipeline objectives • Developing and executing multi-channel performance marketing strategy for demand generation • Working in collaboration with functional leaders/ teams to design integrated marketing programs and drive execution with Partners/ outsourced marketing agencies • Collaborating with APJ Marketing teams to customize and implement global campaigns for the region • Developing marketing programs in collaboration with focus Partners aimed at increasing visibility and growing the Enterprise/ Commercial segment within the region • Leading the Customer Reference Program for the country • Managing the country teleprospecting activity to 'close - the - loop' for all marketing programs • Digital Demand Center (DDC) Marketing Lead for API Management (APIM) and Continuous Delivery (CD) for APJ. The DDC was a Marketing Shared Services group responsible for planning and execution of strategic global programs. Broadly, the responsibilities included creation and roll-out of a digital strategy (including Content, Paid Advertising, SEO, Social, Email, etc.) for APIM and CD for APJ in consultation with the relevant global, regional, and country stakeholders.

I was a member of the Marketing Shared Services Group reporting into the Global Head for Sales & Marketing, CRM Practice. My responsibilities included: • Designing and executing marketing campaigns for generating sales leads • Identify, plan, and execute events globally • Planning and executing joint ‘go-to-market’ activities such as events and campaigns with partners like Oracle, SAP, and others • Developing brochures, flyers, and other collateral for the practice on various solutions and offerings • Providing content, managing, and maintaining the CRM practice website

My responsibilities at Patni included Media Relations, managing high profile customer visits, and competition analysis.

Reporting directly to the country CEO, I was the sole Marketing specialist for Datacraft India. I was responsible for planning, managing, and executing Marketing, Corporate Communications, and Public Relations strategies and programs for the country business including Networking, Security, Storage, Professional Services, and Consulting. Key responsibilities included: - Marketing (lead generation activities like DMs, eDMs, advertising, telecalling activities, etc.) - Communications Planning, Development, and Management (External and Internal) - Public Relations (Planning and executing Press Releases and conferences) - Brand Management - Trade Shows - Event Management - Content creation - Writing and Editing

Was instrumental in setting-up the company’s operations in Mumbai and developing a market for the then nascent online job portal concept.