Amit Chaubey

Leading a team of econometricians and data scientists to help advertisers deploy advanced measurement strategies to succeed in their digitization initiatives. During this period I have been part of multiple regional initiatives to help navigate the measurement challenges due to Apple’s ATT implementation. 1.Led an XFN project team with Product & Customer Leads to improve performance of a key commerce product. Delivered a + 20% improvement in the product performance with simultaneous recovery of revenue. 2.Led a program to integrate MMMs into a modern analytics stack of omnichannel advertisers to recover measurement gaps due to changes in digital tracking infrastructure. 3.Supported the integration Meta into first party data stack to support First party data activation for leading advertisers. APAC team became the lead for deploying this solution for the global teams.

Developed strategic programs for CPG vertical and shaped Facebook’s MMM strategy for the APAC region. 1.Led Facebook’s MROI analytics practice in the APAC region and bridged the marketing mix model use cases for app heavy industries like Gaming and Ecommerce through advancements in methodology. 2.Guided advertisers through Covid 19 driven uncertainty by developing principles for effective marketing strategies during uncertainty. The program targeted and reached more than 700 marketers across the APAC. 3.Contributed to industry thought leadership in this area and published articles in well-known publications: a. Data-driven marketing: Six common pitfalls and how to avoid them | WARC b. Shaping your business story with data-driven marketing, Opinion - THE BUSINESS TIMES

I lead a 6 member team in South East Asia. My key responsibilities include prioritising key initiatives and projects for the team, aligning cross functional stakeholders and managing client agendas. My key areas of focus are understanding how people are adopting new communication tools in SEA and how it is influencing the choices they make specially as it relates to brands.

As a measurement lead for Global Accounts I lead the learning agenda for some of the largest advertisers on Facebook across APAC. A key part of the role is to help advertisers understand the role which Facebook can play within their marketing plan and determine the ROI delivered by Facebook.

Being the leader for Marketing ROI Solutions, has given me the opportunity to work with a wide variety of clients across the Asia Pacific. The work provides me opportunities to engage with Global and Regional clients on multi-country Marketing ROI engagements while ensuring superiority of the offering and high price value equation to the client. This role has also provided me an opportunity to manage an off shore production set up to execute the work.

Lead the Asia Pacific Analytics business for a Fortune 500 CPG Major. Helping clients identify opportunities to improve Marketing effectiveness and ROI. Prioritize investment opportunities across multiple marketing vehicles including traditional media, emerging media and trade marketing.

As a Regional Client Manager, my responsibility entails working on a cross section of business issues across different countries. It also gives me the opportunity of working on all the different services that Nielsen offers to answer a clients query.