Amita Abraham

Lead a 160-person product marketing organization driving the GTM strategy across Atlassian's full portfolio.

Owned product marketing for Atlassian's emerging businesses - serving Service, Product, Software, and Leadership teams. Secured Leader positions in Gartner and Forrester evaluations across DevOps, ITSM, ESM, and Value Stream Management.

Launched Jira Service Management in 2020 and built it into a category leader - now serving 70,000+ global customers and generating $1B+ in ARR, with a self-serve flywheel at scale and 60% YoY enterprise growth.

Led industry marketing for financial services, healthcare, government, manufacturing, and communications - building the GTM plays, messaging, and content that drove measurable pipeline in each sector. Prior to that, drove GTM for ServiceNow's emerging businesses - customer service, HR service delivery, and security operations - helping deliver 3x revenue growth across all three businesses within two years.

Led product marketing for Ayasdi's machine intelligence platform, with a sharp focus on healthcare and financial services. Identified and commercialised repeatable use cases across provider, payer, and capital markets segments.

Owned all marketing for Vitria OI, a streaming Big Data Analytics solution (on-premises and SaaS). Defined positioning and GTM strategy across telco, retail, utilities, and financial services. Shaped analyst definition of the Operational Intelligence and Streaming Analytics markets.

Defined and executed GTM for Serena’s BPM, ITSM and Release Management solutions. Launched Serena’s ITSM offering (on-premises and SaaS); exceeded revenue targets in year one. Pioneered Serena's DevOps entry with an integrated Change and Release Management solution.

Owned product marketing for Fujitsu's BPM Suite and led the launch of its PaaS offering. Launched Fujitsu's patented Automated Process Discovery (APD) solution. Built and executed vertical GTM plans for financial services, federal government, healthcare, and manufacturing. President's Award recipient, 2003 and 2006.