Amit Upadhyay

Leading packaging development for NPD (New Product Development) in the Skin and Weight Management categories, working closely with internal teams (Marketing, Design, R&D, Procurement) and external packaging vendors. 2) Collaborating on packaging design concepts — from ideation to execution — ensuring alignment with brand identity, consumer appeal, and feasibility for mass production. 3)Managing technical development of primary and secondary packaging (jars, bottles, labels, cartons), including component sizing, thread fit, wad design, and ease of use. 4) Addressing packaging challenges such as misalignment, thread quality, label application issues, and overall aesthetics through supplier coordination and iterative design. 5) Supporting artwork development and print feasibility in collaboration with print vendors; ensuring high-quality, cost-effective outputs. 6) Driving cost optimization by sourcing from Indian and Chinese packaging vendors while maintaining functional and visual standards. 7) Ensuring packaging is consumer-friendly, durable, production-compatible, and aligned with sustainability expectations.

1) Led packaging development for multiple colour cosmetics SKUs including lipsticks, eyeshadows, and tinted moisturizers, in collaboration with Design, Marketing, Sourcing, and Chinese vendors. 2) Successfully developed premium packaging such as magnetic lipstick containers with enhanced logo visibility via gold screen printing for improved shelf impact. 3) Drove transit-friendly design of 25-in-1 eyeshadow palettes — conducted godet optimization and pre-commercial transit trials to prevent breakage. 4) Enhanced packaging aesthetics by incorporating holographic foil, pearlescent tubes, and updated caps to improve appeal and brand perception. 5) Managed technical design validation, coordinated with international vendors, and resolved challenges related to screen print visibility, component compatibility, and artwork finish. 6) Delivered packaging aligned with both functionality and Gen Z/millennial brand aesthetics in a fast-paced D2C product development environment.

1) Led packaging initiatives across personal care (haircare, skincare) and colour cosmetics categories, collaborating with cross-functional teams and external vendors. 2) Developed a 2+2 cavity in-house blow-molded shampoo bottle with matte finish; conducted RPT checks and resolved thread dimension issues pre-commercialization. 3) Executed spray painting trials and finalized color schemes based on brand requirements; ensured design consistency through coordinated front screen printing and transparent back labeling. 4) Supported development of new serum packaging with silicone-tip applicator, enabling direct scalp application and enhanced consumer convenience. 5) Delivered packaging solutions for colour cosmetics line extensions, assisting with shade launches, label development, carton board selection, and premium effect layers. 6) Maintained alignment between packaging design and Plum’s clean, sustainable, and minimalistic brand philosophy.

1) Managed packaging development for Ayurvedic wellness and personal care products, collaborating with Marketing, R&D, Procurement, and external suppliers. 2) Worked on a diverse range of primary and secondary packaging formats such as PET bottles, jars, sachets, and cartons suitable for herbal juices, powders, and supplements. 3) Ensured packaging compliance with Ayurvedic regulatory standards and labeling guidelines while maintaining consumer appeal. 4) Coordinated artwork development and print execution with vendors, ensuring accuracy, readability, and alignment with brand aesthetics. 5) Supported innovation in packaging structure and aesthetics to bridge traditional Ayurvedic values with modern D2C consumer expectations. 6) Contributed to packaging cost optimization and vendor evaluation across India for scale-up and faster go-to-market execution.

1) Handled end-to-end packaging development for Ayurvedic formulations, nutraceuticals, and cosmetic products across formats like tubes, bottles, jars, blister packs, and cartons. 2) Collaborated with cross-functional teams including R&D, QA, Marketing, and Procurement for new launches and packaging improvements. 3) Ensured regulatory-compliant packaging for domestic and export markets, including print claims, legal declarations, and language requirements. 4) Worked on flexible laminate structures for sachets and pouches, ensuring product compatibility, sealing integrity, and visual appeal. 5) Coordinated with external vendors for packaging component development, color matching, and print proofing (offset, gravure, and flexo). 6) Contributed to packaging stability trials and compatibility assessments to support clean-label, natural product claims.