Amit Suryavanshi

• Leading the marketing transforming of Tata Sampann: A Rs. 500 Cr+ portfolio of everyday food staples like Pulses, Organic Pulses, Pulses Flours and Poha. • Revamped Tata Sampann from a traded commodity to a master brand that guides new and young India in making right choices of traditional everyday Indian foods. • Translated the new brand world of Tata Sampann to new communication plans, distribution approach, product portfolio and consumer activation plans. Portfolio delivered ever highest sales and brand saliency in H1 FY21. • Lead cost optimization projects across value chain from product development to in market distribution to improve profitability of the low margin portfolio. • Plan and execution marketing strategies to ensure revenue & MAPE KPIs are met on monthly basis.

• Custodian of brand equity, portfolio management, pricing policy, innovation funnel, communication strategy & sales planning for Luxury, Premium and Mass FMCG chocolate segments • Led annual business planning for all chocolate segments and define key building blocks for profitable sales growth • Managed multi-segment P/L for the chocolates category and ensured revenue & operating margins targets are met on monthly basis. • Led large cross functional projects for all the chocolate segments like expansion of cold chain across India, launch of exclusive gifting portfolio, building long term innovation funnel, setting up D2C channels, and cost saving initiatives etc. • Managed team of 7 marketing managers and ensured high quality execution of marketing plans

•Launched India's 1st home grown luxury chocolate brand " Fabelle Exquisite Chocolates" in exclusive chain of 14 luxury boutiques based in ITC Hotels and Premium Malls •1st chocolate brand in India that curated gourmet chocolate experiences in form of pre-packed range as well as freshly made handcrafted chocolate desserts, beverages and cakes in the live chocolate studios in chocolate boutiques. •Achieved many firsts in Chocolate category in India: Launch of 1st Ruby Chocolate , Largest chocolate bar (72 kgs), Most expensive chocolate gifting range that drove very high PR (Rs. 50 Cr+ value) for Fabelle. •Made India proud on world chocolate stage with Launch of most expensive chocolates in the world called Fabelle Trinity Collection (Priced Rs. 1 lakh per box). Launch won the Guinness World Record in 2019 •Scaled up presence of luxury range to 700+ touch points in Premium Malls, Modern Trade outlets, other 5 Star Hotels, E-Commerce portals and Airports. •Occupied a viable niche in the chocolate category in India which no global brand is able to enter in the last 5 years leading to very profitable sales growth. •Extended Fabelle Exquisite Chocolates to premium FMCG segment. Extended the winning product platforms from luxury range to FMCG creating 1st to India FMCG chocolate bars the brought alive experience of rich desserts in unique center filled and 3 layered formats. •Fabelle's premium FMCG range gained 8%+ share within 6 months of launch in key South Cities •Launched a new chocolate brand in Rs.5 and Rs.10 price points called Fantastik Chocobar XL. Chocobar XL is based on a unique “more chocolate per chocolate” platform providing 40% more chocolate per bar vs Dairy Milk (largest brand in Rs. 5/10 price points).

• Successfully relaunched Pillsbury Chakki Fresh Atta on “100% Whole Wheat” platform which won the “Super Brand Award” in 2008 & 2009. •Launched India’s first Multigrain atta – Pillsbury Multi grain Atta, made with combination of wheat and 6 other grains delivering 50% of dietary requirements of calcium, iron, protein. •Premium Priced Health based portfolio coupled with cost saving initiatives improved margin profile of flours portfolio by + 10% over 3-year span. •Led campaign planning and execution for the new health-based flour platforms. Designed cross brand tie ups and expert testimonials program to amplify the health-based message and executed mass sampling programs to drive trials of the new range health-based range at scale. •Sales of the Pillsbury flours portfolio grew ahead of the category growth in the domestic and export markets consistently post relaunch for 3+ years

• Responsible for sales & distribution of ITC's new stationary business in Maharashtra & Chhattisgarh • Set up a new distributor network exclusive to the stationary business, appointed 18 dedicated sales executives , built a pre-school opening season sales plan focused on delivering bulk sales to top retailers and instituted school contact program in over 100+ top schools helping drive record highest sales in Maharashtra. • Delivered sales of Rs.14 Cr in 2007-08 : 2nd highest sales in India

• Studied launch of Evita – new anti-aging soap launched by GCPL. • Identified lack of a strong RTB for the anti-aging claim & lower moisturizing properties of Evita as main reason for lack of trials and repeats in test markets in Punjab. • Recommended a unique natural fruit-based formulation for Evita that is rich in antioxidants, Vitamins (A&C) and other natural elements based on inputs from consumers and beauty experts. Recommendation accepted for implementation in restage of Evita. • Awarded Pre placement offer (PPO) for exemplary performance in the summer project.