amit sullere

Steer and facilitate various regional brand activation strategies for branch expansion and Provide necessary actions for maximizing sales through lead generation in almost 150 branches across north India and accomplish monthly NCA (New client accusation) plan constantly. Work as a liaison between Group corporate marketing team and regional teams to take actions for better communications for executing corporate plans.

Steer and facilitate various regional brand activation strategies for branch expansion and Provide necessary actions for maximizing sales through lead generation in almost 150 branches across north India and accomplish monthly NCA (New client accusation) plan constantly. Work as a liaison between Group corporate marketing team and regional teams to take actions for better communications for executing corporate plans. Selected Contributions: Analyzed the Sales Trend and strategize according to it for the upliftment of sales. Designed result oriented Sales Promotions, contests and participation in Exhibitions, Events, as a process flow of Sales Support. Created the standardize marketing/sales materials in consent with marketing management and product team. Forged strategic alliances with corporate to provide maximum delight and value to retail and wealth customers. Involved in growth of Brand share for the Organization according to market share. Utilized strategic cost management techniques, monitoring overheads & achieving maximum cost effectiveness. Maintain Visibility index through all mediums, Visual Merchandising & other modes. Trained and groomed first line of regional marketing leaders to take on increased responsibilities with innovative approach.

Mumbai Define strategy for penetrating and developing the western India market for BSLI's rural life insurance product. Execute, and manage comprehensive annual plan encompassing integrated sales strategies and initiatives designed to widen the presence of BSLI in hinterlands through various distribution models. Plan and carry out market research and analyses. Play integral role in new product development. Developed and managed a wide range of marketing tools, including rural Ad campaigns, and sales collaterals. Tracked, Compared and analyzed various competitors products and strategies. Maintained communication with different department to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of rural specific marketing materials and ensure congruence with objectives. Selected Contributions: Demonstrated immediate talents upon capturing rural business and excelled quickly to become recognized by management as key member of corporate planning team. Contributed campaign theme idea that proved effective in arresting rural people interest. Successfully marked the presence of BSLI in untapped areas of MP, Maharashtra and Gujarat. Increased client base by signing the agreement with new channel partners. Planned and led execution of recruiting Agency managers and advisors for achieving the sales target of normal insurance product in untapped areas. Imparted training to Branch heads in selection and training of agency managers. Basis the field experience and consumer survey, given vital inputs to the product development team for designing the Micro Insurance product.

M), Worked within a performing team environment to carry out a full range of marketing functions. Contributed in unconventional communication planning, implementation and monitoring across various geographies. Established various benchmarks for the effective monitoring and control of ad campaigns. Provided direct support to senior managers and planners. Assisted in client's HQ and regional team coordination and in communicating marketing programs. Developed creative print and marketing collateral. Contributed in planning and effective implementation of many award-winning campaigns. Selected Contributions: Leadership ~ Management ~ Problem-Solving ~ Process Improvement Trained, supervised, and delegated responsibility to newly hired Territory Coordinators and District coordinators; coached Field supervisors on job performance, development and Execution of effective communication campaign, and sales team servicing; provide timely feedback. Consistently identified, analyzed, and resolved operational-related issues by doing appropriate logistical planning, and discussions with the stakeholders Supplier Negotiation ~ Client Coordination Established new business contacts and strengthened existing relationships Cultivated and recommended customized client interaction at regional level through presentations and discussion. Developed rapport with suppliers and conducted individual training sessions to educate new suppliers and their field staff on various communication packages to reach consumers, decision makers and retailers in an innovative way. Key Clients