Amit Singh

Key Result Areas: • Build and maintain strong relationships with existing clients, understanding their business needs, and ensuring customer satisfaction. • Identify new business opportunities within the assigned accounts and develop strategies to expand Tetra Pak's product and service offerings. • Interacting & Presenting the Stakes Holders & Promoters to help launch the correct product at the right price. • Develop account plans, set sales target, and implement strategies to achieve sales goals. • Work closely with internal teams such as marketing, technical support, and supply chain to ensure smooth delivery of products and services. • Monitor market trends, competitor activities, and customer feedback to provide insights for product development and sales strategies. • Negotiate contracts and pricing agreements with clients. • Sales Forecasting and Reporting • Handling Accounts Link Halewood, Allied Blenders, Parag Milk Foods, Govind Milk, FDC, etc. • Achieving Targets through Value & Volumes in the Entire West Region.

Key Result Areas: • Acquiring a thorough understanding of Key Customer Needs & Requirements • Expanding the relationship with existing customers by continuously proposing solutions that meet their objectives. • Serving as a link between Key customers & Internal Team • Selling our Cleaning Machines, Sanitizers, Disinfectants at Key Accounts across West Region. • Responsible for Growth & Development of Key Accounts in West Region – Gujarat, Madhya Pradesh, Maharashtra, Goa & Chhattisgarh • To retain Top accounts & Nurture those relationships over time. • Acting as an adviser to customers for the cleaning & hygiene needs exploring opportunities and working together for mutual benefits. • Coordinating with the Entire West Sales team of Territory Managers & Areas Sales Manager over new opportunities at Major accounts. • Leading the Customer & Internal Employees on Key Initiatives planned for these Major Accounts. • Planning of activities for the entire year that will be executed by the Internal Team at the Customer Site eg: Demo’s, Sampling, Training, etc. • Handling Accounts Link Amazon, Infosys, Tata Group, etc. • Achieving Targets through Distributor or Direct Customer Sales in the Entire West Region.

• Monitoring Sales for Cleaning Machines, Cleaning Detergents, Disinfectants, Sanitizers for territories like Pune (ROM), Goa, Madhya Pradesh • Spearheaded key Institutional accounts like Volkswagen, Bridgestone, Indian Railways, Pune Airport, Metro Rail, Infosys, TCS, Sodexo & BVG • Strived to achieve volume growth year-on-year basis that led to increased business by enriching existing customers & adding new customers simultaneously at Diversey • Meeting Industrial & Corporate clients for Business Development • Supervising & coordinating with Territory Managers & ISP’s • Increasing distributor & channel partners while consistently attaining volume growth year-on-year basis • Managing 9 Distributors across West Region & ensuring increase in Primary & Secondary Sales month-on-month basis • Achieving Monthly / Yearly sales targets in terms of both volume & value • Forecasting stocks on quarterly basis while coordinating & compiling for the entire West region • Controlling key Sectors link Government, IT, Industries, Horeca & Education

• Managed 4 Distributors & DSR’s across Pune • Strengthened Primary & Secondary Sale of Beverages like Tea, Coffee, Milk, Soup, Sugar, etc. • Handling a Turnover of 4 cr annually. • Moderated Institutional & Retail-HORECA Account Management & set-up demonstration at the client place as a promotional activity (BTL Promotion) • Kept a track of stock at distributors’ point & made sure that minimum stock keeping is maintained & stock delivery is happening on time from mother CNF to distributors’ point • Identified & appointed financially strong & reliable channel partner resulting in deeper Market Penetration & improving Market Share • Streamlined Incoming Sales Leads & ensured subsequent Sales are completed within a timely efficient manner & agreed KPIs

• Managed 4 Distributors & DSR’s across Pune • Strengthened Primary & Secondary Sale of Beverages like Tea, Coffee, Milk, Soup, Sugar, etc. • Handling a Turnover of 4 cr annually. • Moderated Institutional & Retail-HORECA Account Management & set-up demonstration at the client place as a promotional activity (BTL Promotion) • Kept a track of stock at distributors’ point & made sure that minimum stock keeping is maintained & stock delivery is happening on time from mother CNF to distributors’ point • Identified & appointed financially strong & reliable channel partner resulting in deeper Market Penetration & improving Market Share • Streamlined Incoming Sales Leads & ensured subsequent Sales are completed within a timely efficient manner & agreed KPIs

• Facilitated Relationship Management, Overall Quality Improvement & Customer Support • Guided Resource Estimation along with hiring the right candidate for the job • Delivered Weekly/Monthly Presentations to the Management showing the growth & reason for achievement • Supervised a Team of 15 to 20 Executives on floor & achieved overall Productivity & Service Level Targets of the team/process • Reported Unusual Trends, Issues & expectations with appropriate data • Improved Customer Satisfaction Ratings through appropriate suggestions

• Orchestrated Sales including Website Sales, Ad Sales & Rediff Deals • Operated Space Selling on Television Channels for Advertisements • Self-generated leads through cold-calling & converted them as clients for the organization • Participated in the sales process, made sales presentations to the clients & prepared proposals while closing deals

Understanding of: How promotional strategies play important role in influencing customers, why it is necessary to continuously change promotional strategies and how to develop those strategies with right mechanics and creativity. Understanding customer mind set, the various influencers affecting the footfalls and the reasons of customer retention.