amit patel

* Cross functional role to ensure different departments understand the commercial stance of the wider marketing plan * Autonomous decision maker for the marketing department with regards to budget, creative and retention efforts. * Proactively lead business development efforts to carry out preliminary market research which resulted to the launch of MadBid in LATAM. LATAM shortly began to contribute 20% towards the company’s total revenue. * Continue managing tasks outlined under marketing manager below.

* Responsible for all marketing activities for MadBid.com across 20+ international markets (and growing). * Managing, implementing and enhancing the customer acquisition strategy both online and offline including TV/radio/press advertising, display (including native advertising), affiliate and PPC * Responsible for leading and managing the marketing team using an agile approach * Exploring innovative methods of driving profitable traffic, ensuring internal KPIs are met (CPA, ROI, CTRs, CLVs etc) by closely monitoring and optimising campaigns * Key decision maker for budget allocation * Relationship building with marketing partners throughout Europe and US * Overlooking creative material for online and offline use, including legal clearance for offline materials (Clearcast/RAJAR) * Customer funnel (from site visit to first purchase), UX optimisations using Google Analytics and continuous AB testing at various stages * Working closely with business intelligence to automate marketing processes with the use of SQL and python * A fundamental part of the retention team