Amit Kushwaha

Leading end-to-end marketing at Rupeezy, with a focus on building a high-performance, scalable growth engine across digital and brand ecosystems. Responsible for: Driving digital & performance marketing to optimise customer acquisition and ROI across channels Building a content-led growth strategy across YouTube, social, and investor education platforms Strengthening brand positioning in a highly competitive fintech & broking landscape Leading PR & communication strategy to enhance trust, credibility, and market visibility Improving conversion funnels across all investment products Focused on blending data-driven performance with long-term brand building to create sustainable growth.

Looking after the digital & non digital marketing efforts for AI driven ed-tech platform which is looking to disrupt not just learning but increase learning outcome for students, teachers, parents & whole education ecosystem.

In my current role as Director - Marketing, I am taking care of overall marketing function for organization involving brand marketing, digital marketing (SEO, SEM, Fb, CPC campaigns & other paid channels), performance marketing, social Media, website management.

Currently heading Brand Marketing, Media planning & Buying, Offline marketing, campaign management. key points handled in marketing: TV, print, Radio, Magazine, Outdoor & other media options, campaign management, business alliance. Have successfully handled 3 campaigns in a year for brand. OYO being a combination of Online & Offline hotel brand, have tried many new things to promote brand at places like railway station, highways through Dhaba & canter branding options. Conceptualized plan to promote OYO before new year vacation. In order to promote OYO among college going population have setup College campus program resulting in making more than 200 college ambassadors across 20 colleges in NCR & north India. Have setup various research initiatives in order to make OYOs marketing a research lead data driven marketing strategy, have setup internal process for campaign evaluation, brand track, story board testing, customer satisfaction.

Currently heading Media planning & Buying, Offline marketing for Brand. key points handled in offline marketing: TV, print, Radio, Magazine, Outdoor & other media options. Successfully launched Jabong re-positioning campaign "Jabong Be you" from inception phase, discussion with creative agency & with a complete 360 degree focus and great visibility across all possible mediums like TV, Radio, Print, Airport, Outdoor. In order to consolidate Fashion positioning & better connect with youth handled tie ups with Lakme Fashion Week, Jabong as style partner of Sunburn, India online fashion week (IOFW), successfully launched brands like Dorothy Perkins, Miss Selfridges, Rive Island in India at LFW, Have done movie tie up with Bhag Milkha Bhag, Yeh Jawani Hain Deewani, Main Tera Hero, Humpty Sharma Ki Dulhaniya. Heads - Market Research for Jabong.com and handling projects on Branding, Customer Satisfaction, Advertisement & communication testing. Successfully implemented Online advertisement process and established Brand track for effective tracking of Awareness & brand values in order to gauge effectiveness of offline activities.

Worked as Senior Researcher and handled studies Ranging from Branding Studies, Customer / Employee Satisfaction, communication testing, pricing research, segmentation etc. Handled sectors like Agri & Rural, FMCG, B2B division of Nielsen.

Handled Quantitative Research of Ad Hoc nature including studies on pricing research, related to specific marketing issues.