Amit Kumar

I'm the Founder and CEO of We Must — one of North America's largest decorated apparel production facilities, operating from three advanced production centres across Canada and the US, backed by our own overseas manufacturing.I started We Must in early 2021 from the front office of a truck repair shop — one DTF printer, a clear mission, and 14 years of apparel industry experience behind me. The gap I saw was simple: businesses needed fast, high-quality, scalable print production — and almost nobody could deliver all three without compromise.Today, We Must operates 70,000+ sq ft of production space across three North American facilities, running 60+ G7-certified DTF printers, 100+ Tajima embroidery heads, Mimaki UCJV sublimation units, Brother GTX 600 DTG machines, and UV flatbed equipment — producing 25,000+ pieces per day across 9 decoration categories at 99.85% production accuracy.Three North American production locations — true continental coverage:→ Hamilton, Ontario — Central Canada + Eastern Canada production hub→ Surrey, British Columbia — Western Canada production hub→ Grand Island, New York — US production hubCanadian orders ship domestically from the facility closest to the recipient. US orders ship domestically from Grand Island. One partner. The entire continent covered.What makes We Must different:→ Owned overseas manufacturing — our own factories in Tirupur, Tamil Nadu and Ludhiana, Punjab handle large custom projects at a lower cost than North American production, feeding blank inventory directly into our NA decoration facilities.→ Registered supplier — PPPC, PPAI, ASI, and Printing United registered.→ Own clothing lines — Lovetees (premium tees) and Loveece (premium fleece), alongside sourcing from S&S Activewear, SanMar, and Lane Seven Apparel.→ POD-ready infrastructure — powered by GelatoConnect enterprise ERP. API-connected, automated procurement, real-time inventory tracking, white-label fulfillment from day one.→ Truly coast-to-coast — Hamilton ON for Eastern Canada, Surrey BC for Western Canada, Grand Island NY for the US. Domestic shipping in every major North American market.Looking for a North American decorated apparel production partner? Let's talk.amit@wemust.com