Amisha Kangtani

Designed user-centered service experiences to simplify complex workflows for clients. Conducted journey mapping, usability testing, and prototyping to improve onboarding and communication systems. Developed automation-focused design solutions balancing efficiency and empathy, improving team and client experience. Collaborated with mentors and cross-functional teams to ensure designs are implementable and scalable.

Completed multiple academic UX/HCI projects focusing on research, prototyping, and usability testing. Designed web and mobile interfaces with prototypes and design systems to reduce cognitive load and improve usability. Conducted moderated/unmoderated usability studies with 20+ users; created actionable research reports. Gained expertise in Figma, Sketch, Adobe XD, Miro, interaction design, AR/VR, and Human–AI interaction.

Developed user-centered designs for mobile applications and websites, improving user satisfaction metrics by 70%. Designed responsive layouts for desktop, mobile, and tablet platforms, optimizing cross-device user experiences. Collaborated with multinational corporations to deliver impactful UI/UX solutions, resulting in an average 15% increase in user retention rates. Created detailed design artifacts (e.g., storyboards, wireframes, and process flows) to align with client goals and communicate scope effectively. Conducted usability testing and iterative design processes, ensuring a seamless user journey and reducing bounce rates by 25%. Key Skills: Adobe Illustrator | Figma | Sketch | Adobe Photoshop | InVision | Prototyping

• Designed and redesigned web and mobile products using Human-Centered Design principles. • Conducted user research, usability testing, and persona modeling to identify user needs. • Collaborated with cross-functional teams to deliver effective design solutions. • Created prototypes, dashboards, and landing pages to enhance user engagement.

Freelance Social Media Designer | Startup Company January 2020 – June 2022 | Remote Designed visually compelling social media assets, including graphics, banners, and promotional content, using Adobe Illustrator and Photoshop. Developed and executed a cohesive visual identity for campaigns, ensuring brand consistency across platforms such as Instagram, Facebook, and LinkedIn. Collaborated with the marketing team to craft engaging posts and infographics, increasing follower engagement by 95% within three months. Analyzed social media performance metrics and provided actionable recommendations to improve content strategy. Created and scheduled posts using tools like Canva and Hootsuite, maintaining a regular posting cadence to maximize reach and visibility.

Currently working on multiple research projects focused on usability testing, persona creation, and user journey mapping. Recent projects include a comprehensive study of user behaviors on DoorDash and designing digital solutions for preserving memories. Proficient in tools like Figma, Miro, Adobe XD, and conducting in-depth user research through interviews and surveys.

Graphic Advocacy Campaign | Environmental Awareness Initiative March 2020 Conceptualized and executed a design campaign to raise awareness about plastic waste’s impact on marine life. Created infographics and social media assets that reached over 5,000 people online and increased engagement rates by 25%. Collaborated with environmental advocacy groups to ensure the campaign’s messaging resonated with target audiences. Utilized Adobe Photoshop and Illustrator to produce high-quality, impactful visuals.