Amish Mehta

Leading AI-driven discovery, building smarter customer journeys, and embedding AI across teams to drive visibility, productivity, and growth. Building next-generation commerce through agentic capabilities and protocols, enabling AI to understand intent and autonomously drive end-to-end journeys from discovery to transaction. Focused on creating seamless, personalised, and outcome-driven experiences that increase engagement, conversion, and efficiency at scale.

• Responsible for delivering the group SEO & GEO strategy and supporting digital transformation. • A strong focus to deliver organic revenue to support our commercial objectives and grow market share in Health, Beauty & Wellness. • Unlocking growth opportunities by introducing new features and functionality to improve customer experience. • Building an in-house team of experts to drive a digital first strategy. This includes building core competencies focused on Technical SEO, LLM Optimisation, User Experience, Content and Digital PR. Achievements: • Year 1 delivered +40% Revenue Growth through organic/free channels. • Achieved multi-million-pound efficiency savings by leveraging PPC and SEO synergy. • #1 Retailer for organic search across the Health and Beauty market. • Launched Organic Shopping and Free Local which is contributing significant value to our omni-channel proposition.

• Instrumental in delivering one of the largest digital transformations within UK retail. Delivered a ground breaking platform optimised for search engines and users alike, driving incremental traffic, revenue & market share within Industry. • Responsible for the group wide SEO programme & supporting digital transformation across Currys PC World, Carphone Warehouse & Team Knowhow. • Played a pivotal role in the rebrand of Currys and merging 4 businesses into 1 to deliver a clearer, simpler and faster business. • A key focus as part of this role has been to support the digital transformation programme and through this delivering 4 web migrations, site speed enhancements, structured data implementation, facet optimisation, local SEO, Omni channel optimisation & more. • Developed a cross-channel marketing programme across Social, SEO, Content & PR to deliver joint co-op marketing with key suppliers including Samsung, Apple, Google, HP, Microsoft & others.

• Responsible for building a centre of excellence across Paid & Organic search across Currys PC World, Carphone Warehouse, Team Knowhow, & Partmaster UK & IRE. • Managed multi-million pound budgets across PPC & SEO with a clear focus on supporting the omni-channel business with a clear focus on gaining market share and return on investment. • Led a team of 10 search professionals including: PPC Manager, SEO Manager, Search Specialists & Content strategists. • Accountable for over 85% of the total site traffic & 93% of total revenue with a clear focus on driving cost effective quality traffic, identifying new revenue opportunities & achieving commercial sales targets.

• Lead SEO manager on Barclaycard and npower. • Experienced in creating and executing successful SEO campaigns to meet and exceed client’s objectives, including rankings, traffic volumes and ROI targets. • Key achievements: Increased natural search traffic by 48% leading to an increase in acquisition of 20% for the last two quarters of 2012 for my client. • Providing Strategic direction (Forecasting, Budgeting and Market Analysis) to clients across multiple verticals including Finance, Travel, Retail and Automotive.