Amir A.
Senior Vice President, Performance Marketing @ Bankrate
About
Marketing leader focused on helping companies scale efficiently through rapid growth and increasing complexity. Led and rebuilt growth engines across consumer and fintech businesses, with a focus on unit economics, clear measurement, and teams that perform at scale.
United States
San Francisco
Computer Software
Investment Banking, Financial Analysis, Presentation Development, Marketing Analytics, Planning Budgeting & Forecasting, Paid Social Media Advertising, Team Leadership, Go-to-Market Strategy, Executive Leadership, Leadership, Performance Marketing, Strategy, Analytics, Advertising, Customer Acquisition, Landing Page Optimization, Online Advertising, Digital Marketing, Marketing Strategy, Microsoft Excel
Experience
Senior Vice President, Performance Marketing
Bankrate
United States
Head of Performance Marketing
Earnest
Head of Growth Marketing, Digital
Upstart
San Mateo, California
IPO Dec. 2020 | UPST – Leading AI lending platform partnering with banks to expand access to affordable credit.
Vice President, Growth Marketing
Tulip
San Francisco, California
Acquired in 2019 – General Catalyst backed startup reinventing the cremation industry. Developed and executed a comprehensive growth roadmap, revamped agencies (and brought channels in-house), established analytics, and set KPIs. Managed a high-performing team across marketing, sales, and data. Achieved XX% average MoM revenue growth, expanded into six states, and launched a new product, scaled ARR to $X0M within six months.
Vice President, Growth Marketing
hear.com
San Francisco, California
Acquired in 2019 – High growth health tech company disrupting the way hearing aids are sold. Member of the executive team, reporting to cofounders. Established the San Francisco office and grew the team to 8 within a year. Managed a team across three offices and scaled the U.S. marketing budget to 7-figures monthly, achieving a $X0M annual revenue run rate.
Director, Growth Marketing
Stride
San Francisco, California, United States
Orchestrated execution strategy for health insurance open enrollment, achieving X00% YoY growth in enrollments. Built and led a marketing team of 4 full-time employees and 2 part-time contractors.
Senior Manager, Performance Marketing
LendingTree
Burlingame, California, United States
Directed performance marketing across Paid Social for LendingTree's Home Lending, Student Loan Refinance, Credit Cards, Personal Loans, and Business Loans. Managed in-house campaigns to meet financial and performance goals, promoted to Senior Manager after 12 months.
Business Analyst
Adobe
San Francisco Bay Area
Maximized return on performance marketing for Fortune 500 companies with a $200M+ annual spend. Managed key accounts like Wells Fargo and Discover, optimizing CPA, budget, bids, and performance across Search, Facebook, and Display channels.
Education
University of California, Berkeley
Economics
Amir A.'s Contact Information
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