
Amira Sofea Adriana Hazizi
Affiliate Marketing Specialist @ SKINTIFIC Malaysia
About
As a Bachelor of Corporate Communication (Hons.) student at Kolej Universiti Poly-Tech MARA (UPTM), I am passionate about crafting impactful, audience-focused communication strategies across digital and offline platforms. I thrive in dynamic environments where creativity, strategic thinking, and adaptability are key to delivering messages that resonate with diverse stakeholders. During my internship with Golden Screen Cinemas (GSC), I actively contributed to the Public Relations and Branding team by managing influencer (KOL) engagements, coordinating high-profile movie premiere screenings, and developing LinkedIn content that enhanced brand visibility. My efforts led to a 160% increase in KOL participation and stronger engagement across media channels. In addition to my PR experience, I have gained hands-on marketing and customer service skills through previous roles at UniPin, H&M, and Kids Nation. At UniPin, I supported digital marketing efforts, created localized content, and participated in large-scale gaming events. My time in retail strengthened my interpersonal, sales, and service skills, allowing me to engage with hundreds of customers daily and maintain a high standard of support and professionalism. These diverse experiences have sharpened my communication abilities, improved my English proficiency, and enhanced my creativity, initiative, and problem-solving skills—preparing me for entry-level roles in PR, branding, marketing, or corporate communications.
Malaysia
Seri Kembangan
Public Relations & Communications
Revenue Generation, Translation, Brand Management, Highest & Best Use, Tiktok Marketing, Video Editing, Microsoft PowerPoint, Customer Engagement, Business Communications, Event Planning, Design, Corporate Communications, Product Innovation, Custom Invitations, Marketing Strategy, Malay, LinkedIn, Executing Events, Cash Receipts, Purchase Orders
Experience

Brand Executive
Ouji Seiyaku Malaysia Sdn Bhd
• Developed creative and persuasive content for social media, focusing on TikTok and Instagram. • Hosted TikTok Live sessions to promote and sell products in real time, engaging with viewers to drive conversions. • Collaborated with affiliate marketers to increase product reach and sales. • Planned weekly content calendars based on product promotions, brand goals, and market trends. • Edited videos and graphics using mobile and desktop editing tools. • Monitored content performance and adjusted strategies to maximize reach and engagement. • Ensured all published materials consistently reflected the Dynamo and Fab Malaysia brand voice and values. • Listed products, and handled the back end of the tiktok shop to drive revenue.

Public Relations Intern
KOL Engagement & Event Coordination. Invite Key Opinion Leaders (KOLs) to screenings and build strong relationships to ensure they feel welcomed. Arrange seating allocations for KOLs during movie screenings and assist with their on-site registration. Identify and recommend suitable KOLs for screenings based on the targeted demographic. Create and send personalized invite messages for KOLs. Track and monitor Golden Screen Cinemas' (GSC) press releases for media coverage and updates. Write engaging LinkedIn copy for GSC’s official page. Manage GSC’s social media giveaways, including sending and tracking giveaway items. Create and process purchase orders for vendors. Attend screenings to assist with event execution and ensure a seamless experience for KOLs. Contribute insights for GSC’s annual dinner presentation and synchronize slides with the video and music teams.

Brand Representative
Kawasaki Malaysia
Brand Representation by Representing Kawasaki professionally, embodying the brand’s values and image. Social Media & Content Creation by share engaging posts, videos, and reviews to increase brand awareness and customer engagement. Customer Engagement & Sales Support by providing product demonstrations, answer inquiries, and assist in lead generation. Brand Knowledge & Training by staying updated on Kawasaki’s latest products, technologies, and marketing strategies.

Marketing Intern
Translated From english to Malay and scheduled social media post by using META business tools to localize social media contents. Researched KOL and helped with the selection process. Participated and attended the register counter during the press conference and roadshow of Genshin Impact x Unipin collaboration. Created copywriting for social media posts. Arranged and assembled event space decorations. Helped customers as a photographer and answered customers inquiries regarding events from UniPin.

Part Time
Obtained payments, provided receipts, wrapped presents, and maintained a record of all cash and card transactions. Arranged products according to their departments and restocked products at the beginning of shift by following company guidelines. Provided customers with information regarding promotions, latest news and assisted customers with any inquiries.

General Employee
Collected money, gave receipts, wrapped gifts, and kept track of all cash and credit card transactions. Arranged the products in their departments and refilled the shelves at the start of the shift. Cleaned and sanitised the jungle gym thoroughly and efficiently to ensure the safety and hygiene of the activity space. Offered clients with information about special offers, the most recent news, and support for any inquiries.
Amira Sofea Adriana Hazizi's Contact Information
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