Amira Eissa

• Department Leadership: Established and scaled the footwear division from the ground up, successfully launching three distinct sports footwear lines. • Design Strategy: Lead seasonal design strategies that integrate brand DNA with market trends to ensure brand identity alignment. • Remote Product Development: Oversee sampling workflows and quality standards with factories in China, ensuring on-time delivery and adherence to production-ready specifications • Technical Precision: Prepare and review comprehensive technical packs (tech packs), communicating precise design modifications to manufacturers to maintain quality standards. • Supply Chain Management: Oversee international supplier relationships and sampling workflows to guarantee on-time delivery and commercial feasibility. • Concept Innovation: Utilize AI-assisted tools and Adobe Creative Suite to develop mood boards and sketches that drive seasonal collections.

• Educational Leadership: Developed and delivered comprehensive footwear design curricula, training 200+ students in design fundamentals and technical construction. •Brand Development & Strategy: Collaborated with local footwear brands to provide strategic consultancy on brand DNA, seasonal collection development, and market positioning. •Technical Design Solutions: Provided end-to-end footwear production consulting, from initial concept sketches to factory-ready technical specifications. • Startup Management: Partnered with emerging footwear startups to oversee brand management and streamline production workflows for new market entries.

• End-to-End Collection Design: Spearheaded the design and development of seasonal footwear collections for Hush Puppies and various international export markets. • Global Supply Chain Liaison: Managed communication and production workflows between Indian suppliers and Egyptian manufacturing facilities to ensure design fidelity. • Technical Documentation: Authored comprehensive Technical Packs, Bill of Materials (BOM), and detailed costing sheets to streamline the manufacturing process. • Quality Control (QC): Implemented rigorous QC reporting protocols, resulting in a 15% reduction in sample rejection rates. • Process Optimization: Significantly accelerated sampling timelines by improving the hand-off between design concepts and factory production

• Multi-Division Management: Directed retail operations for L'Oréal's Luxury, Professional, and Consumer Product Divisions across Cairo. • Brand Portfolio Oversight: Managed a high-profile portfolio including Yves Saint Laurent, Lancôme, Armani, Ralph Lauren, Kérastase, Maybelline, and L'Oréal Paris. • Strategic Partnerships: Led negotiations for new brand partnership agreements and conducted monthly and quarterly business reviews to track performance KPIs. • Market Performance & Growth: Developed market-specific action plans and brand development strategies to drive month-over-month performance growth. • Operational Excellence: Optimized podium profitability by implementing action plans and marketing strategies focused on customer acquisition, cross-selling, and up-selling. • Project & Event Management: Supervised podium bookings and executed traffic-driving initiatives to increase engagement and sales conversion. •Inventory & Reporting: Managed end-to-end stock management and provided data-driven insights through comprehensive weekly and monthly performance reports.

• Cross-Functional Collaboration: Partnered with design and merchandising teams to curate high-performing seasonal fashion assortments aligned with global trends. • Market Intelligence: Conducted comprehensive trend research and competitive analysis to provide data-driven insights for strategic buying decisions. • Supplier & Margin Management: Negotiated terms with international suppliers to meet aggressive margin targets and ensure on-time delivery cycles. • Strategic Brand Alignment: Synchronized market demand with brand image and profitability goals to maximize seasonal sell-through rates. •Commercial Feasibility: Evaluated product assortments to ensure a balance between creative innovation and commercial viability within the Egyptian market.

• Pioneering Stylist Leadership: Acted as the first in-store stylist in Egypt, establishing the styling department and training all Massimo Dutti staff on fashion fundamentals. • Strategic Marketing Collaboration: Partnered with the marketing department to execute the #dressindutti campaign, aligning in-store styling with digital brand strategy. • Advanced Staff Development: Conducted specialized workshops on the latest fashion trends and advanced styling techniques to enhance the customer experience. • Operational Management: Served as Acting Store Manager for three months, overseeing multi-outlet operations, staff performance, and daily sales targets. • Inventory & Merchandising: Managed high-volume shipments and utilized sales reports to implement creative strategies for moving slow turning inventory. • Revenue Growth: Implemented personalized styling strategies that directly drove store-wide sales growth and customer acquisition.

ASSISTING THE CHIEF FINANCIAL OFFICER WITH ALL ADMINISTRATIVE WORK, MEETING MINUTES AND AGENDA AND ALL FINANCIAL ADMINISTRATION FOR THE COMPANY. (UPSCALE IS A STARTUP INTERNATIONAL COMPANY THAT FOCUSES ON THE URBAN DEVELOPMENT AND REAL ESTATE IN EGYPT.)