Amir Shahzad

Overall responsible developing strong Category, Customer & Shopper expertise • Adopt/adapt the channel strategies from a market lens and set guidelines to the broader organization such as Sales team for deployment • Provide guidelines for the execution of Perfect Store including success KPI’s, assortment recommendation (MSL), RSP, Shelf and display planogram • Creating and driving key customer specific Category Management initiatives that drive value for the retailer, the shopper and Arla • Responsible for the development and reporting of compelling insights from multiple sources (Shopper, customer & retailer) and giving recommendations • Building relationship with Key customers alongside with Sales team • Provide input to the Sales team for the development of the Customer Business Plan and provide decision support on Customer Strategy • Support Sales to drive JBP with strategic retailers, develop Channel plan in collaboration with Sales team • Responsible in developing customer specific activations, festivals and seasonal promotions in conjunction with Sales team • Implementing branded displays and instore branding aligned with Brand/Category objective • Lead relevant BTL consumer engagement activities

Managed the Cooking Cheese portfolio – Mozzarella, Feta, Slices products brand ‘PUCK & THE TRHEE COWS’ • Marketing plans and managed marketing expenses as per approved budgets. • Strategies to drive volume growth and achieve profitability targets. • Communication strategy to focus on consumer products. • Develop, monitor and track consumer/category research and analysis • Overseeing the market channels development activities and coordinating sales distribution for ensuring desired market shares • Responsible of BTL activities, planning and implementations • NPD development to drive portfolio and to increase frequency • Train and brief Sales team on innovation & launches ensuring flawless execution in trade • Obtain and analyze market data from various sources to develop short term and long-term marketing plans and strategies • Working closely with Advertising & Media agencies to develop and monitor projects • Acknowledged for developing packaging on an ongoing basis to make the brand more relevant and streamlined with the existing communication.

 Lead Insight department to support Marketing and Sales team for successful decision making backed with consumer and shopper insights. Responsibilities: 1. Supporting marketers to identify and leverage powerful local and global consumer/shopper insights to solve category challenges. 2. Concluding research to be the guardian of consumer/shopper truth 3. On top with research methodologies (Testing, Modeling and Tracking) to deliver on Research objectives 4. Applying best practice data sources and dashboards for Marketing and Sales 5. Optimize cost of Research 6. Communicating Internal sales data to track performance in easy and readable format 7. ROI reports on the Marketing Campaigns and Trade Activities 8. EPOS data management to support Customer Marketing – Ad-hoc analysis to spot opportunities 9. Supporting Marketing team on marketing budget spend management

 Lead Nielsen Global Client Unit in Riyadh City (Danya Food, Abbott International and Kimberly Clark), responsible for providing them with market research and analytical reports.  Providing comprehensive marketing and strategic support to clients, ensuring client satisfaction and positive business results through objective setting and value tracking.  Working with team from the stage of client briefing to the final stage of report writing and presentation of results.  Effectively communicating with clients to negotiate existing and new business opportunities.  Managing growth of new business by transitioning them to be loyal customers of Nielsen.  Conducting new staff training at client ends Responsibilities: 1) Client Sales & Servicing (Handling Global and local Accounts) 2) Preparing presentations of findings, illustrating data graphically and translating complex findings into written text. (Overview and Issue based presentations) 3) Business Development with existing client 4) Helping client for Budget review and new launches

 Handled Nielsen complete business unit in the East Region (Colgate Palmolive, Nada Dairy, AlMuhaidib Rice, Saudi Master bakers and United Food ) and responsible for providing them with market research and analytical reports.  Providing comprehensive marketing and strategic support to clients, ensuring client satisfaction and positive business results through objective setting and value tracking.  Working with team from the stage of client briefing to the final stage of report writing and presentation of results.  Effectively communicating with clients to negotiate existing and new business opportunities.  Managing growth of new business by transitioning them to be loyal customers of Nielsen.  Conducting new staff training at client ends Responsibilities: 1) Client Sales & Servicing (Handling Global and local Accounts) 2) Preparing presentations of findings, illustrating data graphically and translating complex findings into written text. (Overview and Issue based presentations) 3) New Business Development

 Managed some of Nielsen's largest accounts in the GCC market (Red Bull, National Food Industries, National Biscuits, SC Johnson, Al Safi Danone, Western Bakeries, Tetra Pak, Colgate, Sale Co, Petromin, AMS Baeshen, Carlsberg, Pinehill Arabia) and responsible for providing them with market research and analytical reports.  Providing comprehensive marketing and strategic support to clients, ensuring client satisfaction and positive business results through objective setting and value tracking.  Working with team from the stage of client briefing to the final stage of report writing and presentation of results.  Effectively communicating with clients to negotiate existing and new business opportunities.  Managing growth of new business by transitioning them to be loyal customers of Nielsen.  Conducting new staff training at client ends Responsibilities: 1. Client Sales & Servicing (Handling Global and local Accounts) 2. Preparing presentations of findings, illustrating data graphically and translating complex findings into written text. (Overview and Issue based presentations)