Amiiya Smalls
Member Board of Directors @ The Village 🫂
About
Amiiya Smalls is a dynamic business and legal affairs executive with experience negotiating and managing hundreds of high-impact agreements across entertainment, digital media, and sports. Deeply committed to advocating for talent, creatives, and tastemakers, Amiiya brings a rare blend of strategy and cultural insight that makes her a critical partner for brands and talent navigating today’s evolving media landscape. She plays a key role in protecting both creative vision and brand integrity at every stage of a deal. She has built a robust foundation in sports/entertainment law, influencer marketing, and media strategy.
United States
New York City Metropolitan Area
Law Practice
Digital Marketing, Marketing, Brand Management, Strategic Communications, Social Media, Public Relations, Social Media Management , Social Media Marketing, Content Development, Event Planning, Social Networking, Project Management, Press Releases, Editing, Corporate Communications, Event Management, E-commerce, E-commerce SEO, Copywriting, Writing
Experience
Member Board of Directors
The Village 🫂
Director, Business and Legal Affairs
Sixteenth
New York City Metropolitan Area
Director, Business and Legal Affairs
Kensington Grey Agency Inc
Toronto, Ontario, Canada
Creator Contracts, Business and Legal Affairs
Influential
New York City Metropolitan Area
Contract Specialist, Business and Legal Affairs
Socialyte
Los Angeles Metropolitan Area
Legal Intern, Team Sports
Wasserman
New York City Metropolitan Area
Intern, Business and Legal Affairs
Paradigm Sports
California, United States
Manager, Influencer Marketing
Ruby Love
Greater New York City Area
- Orchestrated sponsored influencer campaigns across various social media platforms, bringing in nearly $1,000,0000 in revenue. - Led the execution of all contracting, negotiation, and partnership/new business outreach. - Handled day-to-day brand management, including recaps, invoices, and budgets up to 500K. - Negotiated talent usage rights, content licensing and partnership fees. - Oversaw social media content calendar execution to maximize engagement and create robust brand presence. - Partnered cross-functionally to define business goals, social and digital marketing strategies and KPIs in support of business objectives. - Executed production for all branded video and photo shoots.
Coordinator, Influencer Marketing
Nike Communications, Inc.
New York City Metropolitan Area
- Manage end-to-end execution of micro, macro and VIP influencer campaigns, including contract drafting, usage right negotiation, content licensing and content creation that incorporated SEO. - Handle account management, including recaps, invoices, and budget management. - Analyze KPI analytics to measure campaign success, leveraging all key learnings to increase brand awareness and innovate campaigns. - Generate monthly performance metrics and analytical reports, reviewing and communicating marketing campaign effectiveness to clients.
Intern, Digital Marketing
Franchise Magazine
New York City Metropolitan Area
Education
Thomas Jefferson School of Law
Molloy University
Marketing
University of Hartford
Public Relations, Advertising, and Applied Communication
Amiiya Smalls's Contact Information
Phone
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