Amiee Jia

• Conducted comprehensive online store audits for the laundry care and sexual wellness industries, focusing on performance metrics, customer engagement, and competitive positioning. • Developed in-depth analyses of product ranges, pricing strategies, and key consumer needs, effectively presenting findings through structured PowerPoint presentations. • Performed extensive desk research to conduct financial analyses of the top 50 FMCG companies, examining their financial statements, income statements, growth status, and M&A positions.

• Achieved Top 4 in 2022, Top 8 in 2023, and runner-up in 2024, personally awarded Best Negotiator • Led a team of 25+ members to participate in 20+ competitions, setting strategy and directing negotiation reports. • Spearheaded initiatives to promote team culture and cohesion and recruit talented new members.

• Promoted Deloitte's culture and values among student via social media, assist Deloitte HR to conduct group interview

• Participated in the digital transformation project for a traditional appliance company using Sprinklr, a leading customer experience management (CXM) platform: o Conducted requirement analysis and independently communicated with clients and Sprinklr, composing daily and weekly reports in email and PowerPoint formats. o Configured and designed Sprinklr listening dashboards, continuously adapting functions based on client feedback. o Analysed client's product taxonomy, assisted in training Sprinklr's AI models, and prepared user training materials. o Documented meeting minutes and maintained daily updates for issue logs and progress tracking spreadsheets, ensuring accurate records and seamless project management. o Assisted in creating and designing project blueprint PPT, ensuring clarity, visual appeal, and strategic alignment.

• Composed consultancy report with 5 team members to address the significant student waste management issue in Manchester, aiming to identify key issues and barriers and provide feasible recommendations. • Conducted comprehensive market analysis, including SWOT, PESTLE, Stakeholder, competitor and financial analysis. • Designed and executed qualitative and quantitative data collection, gathered 219 survey results, conducted 6 interviews with key stakeholders, organised 2 focus groups comprising university students, review relevant academic literatures

• Managed collaboration relationships with 11 merchants including Selfridges, Phoenix RC Ltd, Cartier, etc. • Developed sponsorship recruitment proposal for 2023 and 2024 Gala, attracting >1000 participants and raising >£21k.

• Conducted 65+ hours of expert interviews and synthesised key insights in client-ready reports across multiple industries including Renewable Energy, Biomed, FMCG, and AI for consulting teams to refine their project hypotheses • Analysed research from 29 professors across 4 institutions to produce an Excel report on the state of nutrition industry

• Conducted market scan for a potential logistic park target for a Real Estate Investment Trust (REIT), including: o Undertook 10+ hours of expert interviews, evaluated financial data to assess competitive advantages and risks o Conducted due diligence for the final two shortlisted targets based on client criteria

• Guided and tutored the learning of IELTS students, mainly focused on speaking, reading, and listening. • Assist and participate in the IELTS students’ university application process.

• Managed official Weibo and WeChat accounts and published 230+ articles with an average view of 20,000+ • Translated and edited 10+ UK news articles to Chinese daily, covering market movement and investment headlines