Amie Zhangada Fritz

Focused on driving revenue expansion and business goal alignment through data-driven decisions and strategy across enterprise marketing.

- Presents actionable insights and core metric reporting that help teams improve performance across a variety of channels (paid media, webinar, email, tradeshow, etc); analyze data against budget to strategically improve efficiency - Manipulate large data sets and create visually compelling market intelligence and marketing production-ready Tableau dashboards to enable business partners to make faster and more informed decisions; identify needs for data enrichment/cleansing (stakeholders: growth/product marketing, c-suite level) - Participate in research and pipeline analysis to better understand consumer behavior and engagement through Google Analytics/SEO reporting, Marketo, and Salesforce. Partner with teams within the marketing and sales org (i.e., product, growth, and content marketing) to deliver ad-hoc analysis on various marketing initiatives - Research trends in the EV market industry (NA and Europe) and share key insights to members of the marketing organization and additional stakeholders within the company; subject matter expert on e-mobility industry

- Improved market share through prepared analysis for a range of deliverables, including marketing plans, process improvements, management practices, and monthly new vehicle wholesale: sold an average of 400-600 vehicles ($20M-$30M) enabling vast retail network - Launched end-to-end eCommerce platforms for 4 brand new product lines (MACH E, Bronco, F150 Lightning, Maverick) and trained every dealership for successful execution of Go-to-Market strategy for online selling - Prepared and presented client-side decks focused around a variety of industry best practices using incentive, registration, and demographic data to improve sales efficiency

Completed 4 main projects within the Digital Marketing, Sales, Service, and Market Representation divisions o Utilized targeted ads and social media to create a Facebook campaign and event to increase lease renewal rates o Developed best practice platform for dealerships to implement using digital marketing platforms o Analyzed sales metrics for 72 dealerships within the SF region to interpret sales trends o Conducted market research in Tracy and Livermore to highlight potential business expansion opportunities o Created platform to advertise and develop Ford’s College Discount Program and new Sustainability agenda o Collaborated with Ford’s customer service division to highlight price discrepancies with competitors o Successfully presented all research findings and project objectives to leadership within the SF region