amey maydeo

Involved in assessing new launches or brand re-launches and forecasting the expected sales in the early stages of launch/ re-launch. Assisting clients in broader strategic areas like pricing, portfolio, mapping the category landscape, and identifying triggers of brand choice.

Understanding the salty snacks category and its sub-categories in India Involved in overall category diagnostics and competitive analysis for one of the sub-categories

* Serviced ad-hoc research requirements of the client on multiple categories such as femcare, oral care, hair care, skin care and laundry * Worked on defining and studying the price-performance ladder (tiers) for products in the laundry category * Gained an understanding of online research, studied the risks and benefits, and assisted in launching studies online

Handled Nielsen-exclusive store data platform and assisted in identifying high potential stores and creating customized store lists for various clients Involved end-to-end (from contract to client delivery) in a store identification study for sales activation of an ice cream brand, handling several areas individually

* Reviewed parameters covered in a study for new medication to assist radiotherapy procedures. * Assisted in data analysis of salience and equity of insulin brands (basal, pre-mix and rapid acting) in India * Assisted in analyzing the potential of an established gastrointestinal medical brand to go OTC

Assisted in Credit Debt Restructuring & SOP review at a major private sector steel manufacturer in India Reviewed the procurement process for areas such as bulk chemicals, speciality chemicals, minor capex and major capex at a major private sector oil & gas company in India

Focused on improving client engagement and satisfaction by building synergies across solutions

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers. With social media transforming the traditional TV viewing experience, Nielsen Social aims to help the industry measure, understand and act on the activity and reach of TV-related conversation on Twitter. Nielsen Social identifies, captures and analyzes conversation on Twitter in real time for every program aired across over 250 of the most popular U.S. television networks, including Spanish language networks. Nielsen Social uses this data to power Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, Nielsen Twitter TV Ratings, the first-ever measure of the reach of TV-related conversation on Twitter, and Nielsen Twitter TV APIs that feed curated content to power the next generation of social applications for MSOs, connected TVs and second screen developers.