Amer Jaraki

I am a senior marketing and communications leader with more than 20 years of experience across real estate, retail destinations, mixed-use developments, media, and brand communications in Saudi Arabia and the region. Over the past decade, I have led marketing and communications functions for major real estate and lifestyle destinations, contributing to destination positioning, commercial performance, leasing support, customer engagement, and brand growth across diverse portfolios. My experience spans the full asset lifecycle, from pre-launch strategy and positioning through operational marketing, activations, digital ecosystem development, tenant engagement, PR, events, sponsorships, and destination visibility. I have played a key role in building and scaling integrated marketing departments, leading cross-functional collaboration between development, leasing, operations, and commercial teams to align marketing with business objectives and long-term asset value. My portfolio includes retail and mixed-use destinations such as The Esplanade, 1364 DQ, Riyadh Walk, Town Square, Unified Centers, Mayfair Residences, and other lifestyle and residential developments in Saudi Arabia. Areas of Expertise: Destination Marketing | Retail Real Estate | Mixed-Use Developments | Brand Strategy | Tenant & Visitor Engagement | Leasing Support | Events & Experiential Marketing | Corporate Communications & PR | Digital Marketing | Stakeholder & Agency Management Scope & Leadership: - Lead marketing, brand, communications, events, and media across a diversified real estate portfolio. - Define and execute strategies aligned with commercial objectives, including plans, budgets, and KPIs. - Drive visibility and demand through campaigns, activations, PR, and digital platforms. - Support leasing and asset performance through targeted initiatives and tenant engagement. - Lead internal teams and partners, ensuring alignment across development, leasing, and operations.

LEADERSHIP & ACHIEVEMENTS - Built and scaled an end-to-end Marketing Department, delivering integrated marketing across a portfolio of corporate entities and project assets, and leading marketing and communications across the full lifecycle, from pre-launch through operations, including: Corporate: URED, UAPM Projects: The Bellevue, 1364 DQ, The Esplanade, Town Square, Unified Centers, Mayfair Residences Previous: Riyadh Walk, Tilal Al Naseem - Managed marketing budgets across corporate and project portfolios, ensuring effective planning, allocation, and performance tracking. - Established and led the annual marketing calendar, delivering events, activations, and destination programs that drove measurable uplift in footfall during campaign periods. - Built and led a digital ecosystem across multiple platforms, including corporate and project websites, LinkedIn, and social media channels, enhancing corporate presence and destination visibility. - Contributed to business performance by generating additional revenue through activation spaces, specialty leasing, and service provider partnerships. - Delivered corporate sponsorships and participation in major industry events, including ReCon, Cityscape, and MAPIC; led industry award submissions supporting project credibility. - Managed and delivered end-to-end wayfinding and signage systems for flagship destinations, including The Esplanade and 1364, improving visitor experience and navigation. - Awarded Manager of the Year (2017) and promoted to Head of Marketing.

- Led sales and marketing activities for events and campaigns. - Managed key client accounts and promotional initiatives. - Coordinated and supervised event planning and execution. Key Achievements: - Led the 2nd Architecture Art, Design & Decoration Exhibition (2015). - Delivered the Contractors Services Guide marketing website.

- Managed advertising accounts across print and digital channels. - Delivered advertising and editorial services, including press releases and media coverage. - Planned and executed campaigns supporting client objectives. Key Achievements: - Supported the establishment of the New Media Department. - Managed Jobs Announcements and Ramadan Tents supplements (2009–2014).

- Planned and managed ATL and BTL campaigns across multiple industries. - Developed media plans and coordinated client and media relationships.

- Coordinated advertising campaigns, media planning, and market research. - Led the rebranding and launch of the Ultra Modhesh detergent brand.

- Managed media, agency, and client relationships. - Conducted market research, competitor analysis, and campaign performance studies.

- Supported client coordination, sales, and marketing activities.

Graduation Project in Marketing

I finished 2 Years out of 4