Amelia Gardner

A client-facing role leading strategic marketing initiatives for L’Oréal Paris, one of the world’s most iconic beauty brands. Responsible for overseeing global campaigns, driving consumer engagement, and ensuring brand consistency across markets. Key Achievements & Responsibilities: • Successfully onboarded L’Oréal Paris, streamlining processes and building strong client relationships to enhance collaboration. • Developed and implemented strategic marketing plans aligned with global brand objectives, maximizing brand presence and customer engagement. • Managed high-impact beauty campaigns across TV, OOH, digital, partnerships, social, and retail channels, ensuring seamless execution and alignment. • Optimized budget allocation for campaigns, balancing efficiency with measurable brand growth.

Worked across Primark & Karcher. Experience included taking Primark on a digital transformation journey, from never working with a media agency. Skipping to 3 years down the line, my team and I have been responsible for creating annual paid media roadmaps and executing test and learning media executions, followed by strict MMM measurement to analyse. As a Publicis One client, experience across analytics, SEO, data science, buying and creative was imperative. Experience with Karcher supported bold campaigns such as 3D OOH, TV and podcast sponsorships.

Accounts: Primark & Karcher

Shell Global Team - responsible for the managing and communication of 15+ markets. Created global frameworks, playbooks and also presented and showcased global strategies for local markets to adopt.

Promoted within the role, became solely responsibly and lead contact on 20 different clients in industries such as retail, homeware and gifting. End to end planning experience, from: client brief, contacting suppliers, creating media plans, presenting plans and buying/ invoicing the media, documenting results and presenting back. Varied channel experience, with a focus on on acquisition marketing (DM, press, out of home, door drop and tv). Strategic digital experience and knowledge of both PPC & socials with experience using GA and other tracking tools.

Internship at a social first media agency. Experience from the Account team working on an influencer project to successfully complete a global competition. Used the company’s resource to track and monitor competition entrants for a key US client, completing social media checks and documenting, analysing, and presenting appropriate entrants for the client

Worked a local marketing agency in Newcastle alongside my final year studies to generate insight into the digital marketing industry and gain valuable experience outside of my studies Worked closely with a range of retail and hospitality clients and internal teams to develop campaigns and approaches that use social media to engage audiences Create regular performance reports for clients to improve the overall performance of the pages and further engage with communities and perform analysis through composing time of day testing, social media reports and analysis Created and implemented social media content for an array of retail clients, whilst communicating efficiently to customers through digital platforms, magazines, press releases and email marketing

Spent 4 months living in Portugal and devoting 6 days a week, 12-hour days at the most popular local Algarve restaurant. The job gave me insight into a normal 9-5 working ethic, albeit 4pm- 4am I found working and immersing myself into the local culture and being submerged with multicultural customers speaking various languages very beneficial. The job enhanced my skills of teamwork, customer awareness, verbal communication with all backgrounds, time management and working long hours in a high-pressure environment

Spent the summer participating in hosting events such as weddings and parties. I worked in teams and managed a bar individually, delegating and leading a team. The skills learnt included time management, teamwork, prioritisation and also initiative.

GAM Capital is an infrastructure investor focussing predominantly in the UK energy space. Effectively created, controlled, and managed all social media accounts, including the creation of a Facebook and LinkedIn page. My time was spent connecting the accounts with influential people in the industry and researching and updating the feeds with interesting, relevant articles about the energy market.

An extended study written on the views of women in the fashion industry. This included an insight into gender stereotypes and the pressure on young women to look a certain way.

A 3 day intensive Short course about fashion buying and merchandising.