Ambra Orsolini

Leading international brand marketing strategies (Zayn & Myza, Lafz) in FMCG and personal care. Oversee trade marketing, social media, and packaging design while ensuring regulatory compliance. Coordinate internal marketing operations across departments, managing timelines, assets, and reporting structures for seamless execution of product and campaign launches. Key Achievements: • Increased sales by 20% through targeted promotions in key GCC events. • Optimized pricing strategies, boosting profit margins by 10%. • Launched 17 new products, increasing market share by 15% in Q1. • Reduced marketing costs by 30% via budget optimization. • Increased brand awareness by 50% and customer engagement by 35%. • Strengthened vendor relations, cutting procurement costs by 15%. • Implemented marketing dashboards and reporting tools to track campaign effectiveness and inform data-driven decisions.

Developed and executed global marketing initiatives, product launches, and high-profile brand activations across key markets. Collaborated with country managers and logistics teams to align campaign rollouts and ensure on-time market penetration. Key Achievements: • Secured No. 1 ranking in Carrefour UAE, increasing sales by 25%. • Revamped the company website, boosting web traffic by 23%. • Conducted market studies that led to new product category expansion. • Standardized campaign processes across markets, reducing turnaround times and improving consistency in execution.

Managed multi-sector marketing strategies for Hospitality, Pharma, F&B, Fashion, and Oil & Gas brands, enhancing brand growth and engagement. Developed and executed personalized marketing campaigns across email, SMS, and push notifications to enhance customer engagement, retention, and conversion. Worked closely with product, brand, and CRM teams to implement segmented user journeys and support strategic launches. Collaborated with hospitality and travel partners to design B2B and B2C campaigns that supported regional hotel packages and destination marketing initiatives. Key Achievements: • Increased social media engagement by 50%, driving a 25% rise in conversions. • Boosted online orders by 30% through improved POSM and activations. • Strengthened market presence at trade shows, generating 10% more leads. • Set up foundational email, push, and SMS campaign flows tailored to user segments. • Improved email open rates by initiating A/B testing and refining subject line strategies. • Collaborated with the CRM team to define early automation priorities for user journeys. • Supported a multi-channel campaign for a GCC travel partner, driving a 15% increase in holiday package inquiries.

Developed and executed marketing strategies for IT and retail distribution sectors, enhancing brand visibility and sales performance. Managed full-cycle marketing operations including agency coordination, creative briefings, and campaign analysis. Key Achievements: • Increased sales by 8% through data-driven marketing tracking. • Boosted brand awareness by 35% via high-impact industry events. • Designed marketing calendars that optimized resource planning and reduced campaign delays.

Designed luxury jewelry and accessories, overseeing brand identity and market expansion. Key Achievements: • Increased online inquiries by 40% through a website revamp. • Launched multiple retail stores, maintaining brand consistency.

Designed unique, customized timepieces and developed marketing materials to enhance brand presence. Key Achievements: • Led the design of the “B Unique” Art Watch collection, boosting sales by 30%. • Improved brand visibility through innovative marketing strategies.

Developed high-end jewelry collections, ensuring craftsmanship excellence and market differentiation. Led collaborations with private brands to enhance their visual identity and branding strategies. Key Achievements: • Increased brand recognition through global exhibitions, boosting inquiries by 30%. • Strengthened partnerships with luxury brands, expanding client base. • Spearheaded exclusive jewelry collections that led to repeat orders.

Assisted in professional photoshoots, managed lighting setups, and retouched images for high-quality outputs. Key Achievements: • Contributed to 50+ successful shoots, enhancing studio reputation. • Improved workflow efficiency, reducing setup time by 20%.

Led a team of customer service representatives, ensuring quality service and performance targets. Key Achievements: • Increased team productivity by 20% through coaching and training. • Consistently exceeded monthly sales and service targets.