Ambika Udaikumar

Leading Order execution for George and Dunnes womenswear division- resulting in 99% on time delivery and 105% fill rate Formulating/ sealing product-appropriate critical path with both buyer and vendor Monitoring fabric quality, flow and supply, coordinating with vendors and mills to ensure same. Complete control of production – maintaining Production Cut Dates and contracted ship dates, controlling fit and maintaining style record – 98.5% PCD hit rate. Rigorous communication with internal fabric, production and tech teams and those at vendor’s end. Working closely with the design team and developing new range for each season for the buyer Creating and costing new development styles Formulated Critical path and fabric tracking modules to be shared

Working as part of the Buying & Merchandising team at Shoppers Stop, handling private label brands. Handling merchandising of 3 private label brands — LIFE, AUSTIN REED & I- JEANSWEAR (over 1000 styles)— Pan India across 60 stores Maintain stock status individual store wise across 56 stores pan India and maintain optimum fill at all times. Maintained highest division wise store stock of above 95% across all brands. Analyse style wise sell throughs and plan mark downs Range Planning of the seasonal stock quantities & category assortment for each brand – region and style wise pricing and buy quantities for optimum sales results. Planning Annual Sales/Business plans for each chain. Understand Brand competitors and marketplace; utilize assessment, knowledge and a brand management focus to adjust and drive business plans through each brand. Managing relations with front end staff & working towards strengthening it in order to better communication and productivity. – Spearheaded aggressive sales campaign for LIFE and recorded 99% sell through for the brand.

Sourcing new products for Lifestyle category – Handbags & Luggage Finding, evaluating, and negotiating with vendors Expansion of vendor base – achieved target of sourcing new vendors and adding products online Assortment Planning – Includes planning and designing new product offers for the category Pricing of Product Line Planning promotions & Sales Analysis Inventory Planning and Stock Management Liquidation and sale scheme planning

DIVISION – E-COMMERCE/BUYING 1. Viability of Benetton India’s own e-retailing website vis-à-vis the currently employed e-commerce channels 2. Buying for AW ’12 – franchisee and Company owned stores and replenishment for SS ’12.

Creation of front end retail staff training manual for suits & blazers for arrow A detailed order inflow analysis of arrow suits & blazers for ss11