Amber Jacobs

I am a multidisciplinary visual designer who helps companies with their branding and marketing efforts that flesh through to products, packaging, website, sales collateral and more. I like to use analytics, data and strategy to design solutions that not only create brand awareness but also create sales and revenue. I approach a brand with a holistic approach, keeping in mind every form of communication; environmental, interface, print, social and digital alike. I am an expert in a company’s logo & branding identity, responsive web design, advertising (print & digital), packaging, responsive product application UX/UI design & development and sales & marketing collateral (print & digital). Services include brand development*, analysis* & messaging framework*, logo refreshes and overhauls, brand identities, business cards, letterheads & envelopes (old school classics), responsive website strategy, design and development*, campaign development*, copywriting*, marketing and sales collateral (print & digital), printing* and digital advertising*, tradeshow booth design and handouts (printed and soft/hard goods*), paid marketing*, printing*, UX/UI design & development* of online (IoT) and native device applications, photography (product & lifestyle), videography*, packaging (labels for jars & bottles, cartons, pouches, tubes, POS, end-cap displays and boxes), product shelf research, development of flavor color pallets, packaging dieline sourcing, flavor illustration sourcing and flavor image photography (on packaging). *Services provided by strategic partners (creative co-op). I enjoy good coffee, painting & sketching, lifting weights & jogging, yoga, hiking & camping, power pumps, house plants & gardening, a good conversation and a vibrant office space. I engage my audience with AmberEnergy Podcast, speaking engagements, a blog and giving back to my community through my non-profit, Tutus & Tequila. Let's design magic together!

Buy your DIY themed Tutus and Margarita making kits for at-home or virtual tutu creating and margarita drinking parties! Great for Talks on Taco Tuesdays! A portion of the proceeds will go to either Make a Wish Foundation, American Foundation for Suicide Prevention, Domestic Violence Services and Postpartum Support International. #BYOT - Bring Your Own Tequila #Cheers to charity! TutusAndTequila.org

I worked through Unify Consulting to consult the Google's Data Centers, Energy Location & Strategy (ELS) Teams, Data Management Teams, Data & Analytics team. The work we did will exonerate their user's experience (Data Center Stakeholders, Business Development and Contract Advisor Teams) & and increase their team's Business Intelligence (B.I.) Analysts developer efficiencies. We used cross-team collaborated to create a “best-in-class” internal branding, digital products and marketing for the Data Management Teams, Data & Analytics team. By creating a beautiful and smart brand, platform and marketing for their team to use, Unify and I helped the Data Management group increase team and brand awareness as well as save stakeholders and developers time by displaying the data and information in a simple and easy to digest way and making the process of building dashboard products more quickly - saving Google time & money. We collaborated with other Unify Consulting partners and Google stakeholders to create a branded design library system on a digital data Google g3doc site that included pages for brand guidelines, two team logos, template example dashboard, components, layout and typography. By creating this g3doc we saved the client and their team time and energy in rounds of review creating, building and editing their dashboard products from data created by the Tools and Analytics teams. The work we did together will increase usability and traffic to their teams Google Hub group site, technical documentation g3doc site and digital dashboard products as well as their team's B.I. Developer Analyst dashboard product creation efficiencies. This is good branding and marketing practices internally and externally at Google. I enjoyed my time working as an Art Director and Co-Project Manager to help orchestrate the timing of projects for design, development, internal and external team reviews and delivery of assets and projects.

Worked with a global team of product marketers, demand generators, designers and copywriters to create consistent B2B marketing solutions. Our team worked in phases to assimilate Ekata, an acquiesced company, into the Mastercard brand standards. Organized digital collateral and brand assets.

Collaborating with researchers, strategists, industrial designers, copywriters and designers to communicate and deliver innovative solutions to complex problems in human-centric design.

Problem solving, concepting, designing and producing e-commerce solutions for Marc Jacobs Beauty and Ole Henriksen websites.

Working with the team on a Microsoft Office GEP.

Rolling up my sleeves and diving into various T-Mobile projects.

Designed print and digital collateral for the everyday business as well as for a ten city roadshow tour. Going beyond the project brief, contributed in strategy, messaging and objectives of the company to increase sales and brand awareness. Deliverables included providing visual solutions for responsive landing pages, PowerPoint presentation designs, sales slicks, promotional and testimonial videos, social media and display ads, blog updates, and working with the Marketo promotions team to create more engaging emails. I had the opportunity to push the brand guidelines to create a fresh new look.

Collaborated with designers, developers and information architects to create responsive UX/UI designs and redlines for AT&T’s new B2B platform. Participated in the user accessibility testing for the business console flowing user paths, logging bugs with developers. Their new business console will allow users to order, manage and deploy applications and services.

I studied graphic design and minored in communication.