Amber(Yajun) Cao

Business Development Consultant @ Fantuan 饭团

About

An enthusiastic marketer is holding a Master's Degree in Communication Leadership- MCCN Program from the University of Washington. Over three years of experience working with marketing and digital media in different fields, including Restaurant, Saas, and Real Estate, actively looking for full-time or contract opportunities in a marketing role. Reach out if you want to discuss anything about marketing, digital media, or cats (I'm a cat person). Please find my Portfolio at shorturl.at/nZ358 .

Country

United States

City

Watertown

Industry

Computer Software

Skill

Brand Marketing, Analytical Skills, SQL, Marketing Campaigns, Design Tools, Communication Training, Customer Engagement, Influencer Marketing, Content Marketing, Video Editing, Marketing Consulting, Customer Relationship Management (CRM), Contract Negotiation, Sales Management, Market Research, Strategic Marketing Consultancy, E-Commerce, Social Media Marketing, Email Marketing, managing online store

Experience

Business Development Consultant

Fantuan 饭团

2022-9 - Present · 4 yrs 1 mo

Boston, Massachusetts, United States

• Conducted market research and analysis to identify opportunities for growth and improvement, utilizing Power BI and attention to detail to provide valuable marketing insights to clients. • Utilized strong communication and consulting skills to provide strategic guidance and problem-solving for clients on a range of restaurant management topics, including menu development, online & offline promotions, and customer service. • Implemented innovative marketing and promotional strategies, demonstrating a tenacious attitude for learning, and keeping up to date with new technologies and social trends to improve customer engagement and drive sales. • Managed client relationships using CRM software, Excel, and Notion, showcasing organizational skills and ability to work independently and good team player to handle multi-task, consistently exceeding monthly new opportunities target by 20%.

Marketing Specialist

HungryPanda Ltd 熊猫外卖

2021-4 - 2022-4 · 1 yr 1 mo

Seattle, Washington, United States

• Increased social media following by 120% through creative content creation, targeted campaigns, and community engagement on Red and Facebook. • Optimized website with SEO best practices, developed an automated reservation system and boosted conversion rates by 60%. • Coordinated with popular influencers to execute effective and creative influencer marketing campaigns on social media, promoting company's brands and products.