Amber Shen

**The global leader for marine rescue products integrated with Internet of Things (IoT) technology • Led cross-functional teams to develop 7 marine rescue products with long-distance, real-time tracking functions through end-to-end product development cycles, including planning BRD and budgeting. • Managed a $600K budget for supply chain operations, optimizing resources to ensure product launches in 1 year. • Built 5+ dashboards for real-time performance monitoring across timeframes, driving data-driven decisions. • Cultivated 80+ business partnership with institutions, enterprises and suppliers by 138% annual revenue growth. • Secured 3+ patents and regulatory certifications (FCC, NCC) for new products, ensuring full compliance with market standards.

• Designed sourcing strategy with key suppliers (TI, Microchip, Qorvo) for 10,000+ materials (electronic components, printed circuit board/assembly, plastic injection etc.) and saved 18% of unit cost annually. • Built supplier evaluation scorecard and managed relationships with 60+ key hardware/software suppliers. • Established the procurement process from scratch and created 15+ SOPs to improve operations efficiency. • Saved 22% of SKU cost by utilizing BOM category strategy and collaborating with R&D to optimize NPI design and eliminate production mismatches. • Diversified sourcing channels by 150% to mitigate supply chain out of stock risks by 26%.

• Managed cordial relationships with executives from 36 banks and 121 industrial and general business clients, exceeding $3.2M Global Technology Service (infrastructure service, data center) sales target annually. • Led cross-departmental teams, including financial, operational, procurement, and supply chain, to strategize the RFP/bid process and achieve average deal value of $270K. • Achieved 120% of sales target in 2014 and 110% of sales target in 2013, maintaining double-digit annual growth. Member of IBM Hundred Percent Club, a recognition for specialists who outperform sales targets. • Accomplished 12+ deals/projects quarterly by customizing IT solutions to clients and negotiating contracts. • Created the first cloud system to support the e-Commerce platform for Taiwan’s leading home appliance manufacturer.

• Achieved sales $16.2M for 482 digital image accessories by leading sales channel team and advertising agency. • Controlled monthly P&L forecast deviation within 5% in net sales and quantity to reduce overstock by 3%. • Launched 3-5 accessory products monthly and achieved gross profit by 33% through market analysis, premium pricing strategy and demand forecasting.

Outstanding Pathfinder Program • Selected as team leader out of 9 people from medicine, hygiene & health education, media and political backgrounds, and led this team to design 12 sex educations “Happiness Lectures” by PowerPoint for National Cheng Chi University. • Partnered with Taiwan Happiness Association Education and TV star Miss Tao Ching Ying to create a venue for these lectures. • Developed a 6 weeks “Happiness Lectures” with 160 students in Fall, 2010 on National Cheng Chi University campus.

• Selected as Best Performer from among the 6 people in my team. • Led a team to complete 4 marketing projects for first Android based Samsung smartphone: -Designed a mobile survey questionnaire in application format to demonstrate Android system. -Led the viral marketing project to promote Android based Samsung smartphone through Facebook “Connect the World” online community and successfully attracted 2000+ fans in 2 weeks. -Created 13 potential development ideas for Android applications in Ideation Project. -Built strategy Integrated Marketing Communication (IMC) plan for Samsung’s second smartphone.

• Student exchanged at Tsinghua University School of Economics & Management in Beijing

• Student exchanged in the American Language and Culture Program (ALC) at Stanford University