Amber-Loretta Charlton

As Chief of Staff, I work closely with the CEO to drive strategic priorities, improve operational effectiveness, and ensure alignment across the business. Acting as a force multiplier, the role translates strategy into action, oversees cross-functional initiatives, and supports decision-making at the executive level. My key responsibilities are, acting as a strategic advisor to the CEO and COO with supporting planning, execution, and prioritisation. I drive company-wide initiatives and ensure alignment across commercial, marketing, operations, and delivery teams. As well as improving internal processes, governance, and communication to support scale. Tracking progress against strategic objectives and hold teams accountable for delivery. I ensure Synergy Events Group operates efficiently, remains strategically focused, and delivers measurable value for clients and partners.

I work in close partnership with executive leadership to define strategic priorities, enhance operational performance, and ensure effective execution across the business. My role combines strategic advisory, cross-functional coordination, and project oversight to drive organisational alignment and deliver measurable outcomes. I support senior leaders in translating high-level objectives into actionable plans, fostering collaboration across departments, and implementing processes that improve efficiency and accountability. Through data-informed decision-making, structured communication, and disciplined project management, I help organisations operate with greater clarity, focus, and impact. Core competencies include: - Strategic planning and execution - Executive advisory and board support - Cross-functional leadership and stakeholder management - Operational process improvement - Performance monitoring and business reporting I am committed to delivering strategic insight and operational excellence, enabling leadership teams to achieve sustained growth and long-term success.

Responsible for setting the overarching product strategy, aligning it with business goals, and making high-level decisions. Leading both Acquisition, Revenue Operations and Client Success Team across our products and allocate resources, with ensuring long-term product vision and growth alignment. Supporting and organising these teams to help them carry out specific goals including developing a product roadmap. Ensuring that all tasks are completed on time and will work to ensure all business deliverables are met. In addition, responsible for managing all projects that are part of the company's portfolio.

Responsible for the end-to-end delivery of all GDS events in the Meet the Boss division for both Digital and In-Person events, providing strategic direction and leadership to the Events Delivery and Customer Success Functions. Leading both Event Delivery and Customer Success team, to deliver against our event delivery expectation, in addition to meeting and exceeding customer expectations. Identifying and implementing opportunities for improvement in operational performance.

Managed a team of CRM and Sales Operations analytics to create and drive a data driven approach within GDS Group to enable and drive our growth ambitions. Collaborate cross-functionally with Stakeholders, Marketing, Product, and Technical teams to ensure a smooth transition to deployment. Collect and analyse data related to sales activities, market trends, and customer behaviour to identify areas for improvement and growth. Implement new reporting and planning solutions and deliver success against set objectives. Challenging & improving the end-to-end sales process, ensuring improved efficiency (ROI) and Customer Metrics (NPS)