Amber Lianne White, CMH

Lead sales operations, education, and performance analytics for a premium botanical brand. Direct CRM optimization, compliance frameworks, and strategic planning. Architect systems enabling sales success and training programs enhancing account performance. Sales Operations & Analytics - Performance Frameworks: Built comprehensive analytics engine tracking territory conversion and revenue efficiency across multi-state operations. - Strategic Growth Analysis: Identified major revenue opportunities via data-driven analysis, revealing 9.3x performance disparity between regions with similar market potential. - Restructuring & Strategy: Developed team restructuring proposals addressing performance gaps and operational barriers to growth. - Systems Optimization: Spearheaded CRM implementation and workflow audits, improving data integrity and cross-functional collaboration. Education & Sales Enablement - Program Architecture: Founded and scaled wholesale education program from concept to execution; now a cornerstone for sales effectiveness. - Knowledge Assets: Developed training materials, SOPs, and procedural docs ensuring operational consistency and team development. - Mentorship: Provide strategic guidance and coaching to align sales team performance with company KPIs. Compliance & Risk Mitigation - Regulatory Shield: Lead compliance for sales materials and labeling, ensuring all assets meet rigorous regulatory standards. - Market Access: Removed operational and regulatory blockers, qualifying brand for high-tier national retail opportunities. Territory & Relationship Management - Efficiency Metrics: Manage 20-state territory with team-high efficiency: 75% above team average for revenue per million population. - Consultative Partnerships: Cultivate strategic B2B partnerships via education-focused approach emphasizing clinical integrity and growth.

- Led e-commerce customer service team establishing quality standards and operational efficiency metrics - Completely rebuilt customer service infrastructure optimizing workflows, response systems, and team processes - Developed comprehensive training materials and process documentation supporting team performance across multiple functions - Managed wholesale operations coordination and cross-team collaboration initiatives

- Developed and maintained trusted, long-term relationships with diverse client portfolio through education-focused, consultative approach - Achieved consistent year-over-year sales growth through effective relationship building and client education - Identified and targeted prospective customers through lead generation, successfully converting them into business opportunities - Conducted product training sessions ensuring clients were well-informed and empowered to make informed decisions - Delivered exceptional customer service at every touchpoint to ensure satisfaction and loyalty

I have been playing with cameras since I was a child, thanks to my father's love of cameras and photography. He taught me much of the technique and manual skill set of a camera. I went on to work at a portrait studio and take an advanced photography course in college. My instructor in the course, Brian Tanning, told me a few years ago: "In my fifteen years of teaching photography you were one of the most talented and creative students, and one with great potential...you had a great eye and great passion for the craft." My favorite photography work is the one where I have been a part of creating the entire shoot, from designing and assembling and creating and fashioning the things that the models wear all the way to the final production. I take my time to set up a shot, searching and anticipating the shot, and capturing that moment as it happens. I love the artistic aspect of photography. I love the craftsmanship that goes into creating the entire piece of art.

While remaining a team member on the produce team I have expanded my role into the leadership sphere as that of the pro-team Team Trainer. Some of my responsibilities include: - one of the first in store contacts for new team members for produce, meat, and seafood - help and ensure all team members are able to get set up with everything from regular trainings to cleanliness and everclean standards - help new team members and existing team members network with people to ensure growth and opportunities wherever they may need or want. - rising leader within the produce team with additional responsibilities taken on to grow into an increasingly better resource and leader of and for team members

- Merchandizing and set building and maintaining - Excellent customer service - Relationship building among both team members and customers - Maintaining organization of backstock - Building the wet rack - Timely culling and spoilage checking Increasing growth in responsibilities and sharing information with new team members

- Set up aesthetically pleasing demonstrations at various locations - Educated customers and staff on brand and probiotic health - Improved sales and product awareness - Demonstrated increased knowledge in brand - Scheduled demonstrations at various locations in a timely and efficient manner - Surpassed expectations and increased sales in region - Built and maintained relationships with staff and customers - Implemented time management skills by setting up product demos at various stores - Successfully built, established, and maintained relationships with clients

Invited by Whole Foods to pioneer a new "store within a store" concept at their Union Station location, I was specifically chosen by Pacha for my proven skills and accomplishments. In this role, I successfully: - Designed and executed compelling merchandising displays, coordinating set builds throughout the store. - Led our small team with effective leadership and strategic direction. - Fostered strong relationships within Whole Foods Market, collaborating seamlessly with various teams. - Managed purchasing and backstock operations for Pacha products, ensuring optimal inventory levels. - Educated Whole Foods staff on product knowledge, enhancing their ability to support and sell our products. - Planned and executed successful set strategies, providing clear guidance and direction to team members. - Maintained efficient administrative operations through diligent email and phone correspondence.

Associate sales rep and demo coordinator for the Bolder Brokers team. Bolder Brokers is a boutique brokerage representing some of the highest quality supplement and body care lines to the Colorado region. I personally manage the demo team, merchandising schedule, and additionally represent key lines (such as Nordic Naturals, PlusCBD, Alaffia, EO, HerbPharm, Dr. Hauschka, Reservage, and more) to multiple stores. Some of my skills and accomplishments: - organized stores to demo through a easy to utilize spreadsheet - scheduled demo team and merchandising team for events and store openings - acted as communication liaison between our other associate sales representatives and demo team members - screened and interviewed new demo representatives - consistent communication of sales, product lists, and educational information to stores in an efficient and timely manner - supported in the marketing of Bolder Brokers through social media, particularly through Instagram and assistance with posts for Facebook - prioritized schedule and time requirements through various responsibilities

- Relationships built with customers and team members - Built and maintained relationships between vendors - Trained new staff - Ensured accuracies - Validated and updated insurance policies - Updated information through various systems - Instrumental in implementing new policies - Consistent utilization of Microsoft office throughout daily requirements - Analyzed data given and implemented according to procedures - Sought and found new ways to more efficiently process work - Maintained vendor and internal reports and validating accuracies - Strong attention to detail and ability to identify trends - Strong organizational skills

- Set up attractive demo displays - Educated customers and staff on brand and skin care routines - Improved sales and product awareness - Demonstrated increased knowledge in brand - Scheduled demonstrations at various locations in a timely and efficient manner - Consulted in marketing strategies for the company - Supported education and area representatives in the field and in outside classes - Assisted in building sales goals - Surpassed expectations and increased sales in region - Built and maintained relationships with staff and customers

- Answered phones - Processed financial transactions - Supported staff (managers, coworkers, trainers, coaches) - Assisted clients with various needs including, but not limited to: scheduling tennis drills, fitness assessments, and membership sign-ups. - Networked and built relationships - Connected clients with the appropriate person or activity desired - Assisted clients in a friendly and professional manner - CPR/AED certified December 2012-2014

employed by Randstad for work at Wells Fargo in Home Mortgage Foreclosure and loan operations and servicing in the foreclosure department.