Amber Jacobs

Director, Brand @ Schnuck Markets, Inc.

About

Dynamic brand and marketing leader with a strong background in brand strategy, CPG, packaging design, and collaborating across teams to bring ideas to life. Passionate about creating impactful marketing and building retailer-owned brands. Not a creative by trade but skilled at working seamlessly across both creative and business functions to achieve aggressive business goals.

Country

United States

City

St Louis

Industry

Supermarkets

Skill

Integrated Marketing, Advertising, Digital Marketing, Account Management, Digital Strategy, Online Advertising, Marketing Communications, Social Media Marketing, Creative Strategy, B2B, Mobile Marketing, Brand Development, Marketing Strategy, Interactive Marketing, Direct Marketing

Experience

Director, Brand

Schnuck Markets, Inc.

2022-8 - Present · 4 yrs 2 mos

Greater St. Louis

Lead a cross-functional team and agency partners to develop a distinctive brand voice that drives differentiation and customer loyalty across paid media, brand content, sponsorships, events, and Own Brands. Collaborate across marketing, merchandising, store operations, and other key departments to ensure seamless execution, alignment, and impact across all brand initiatives.

Director of Design & Brand Management, Own Brands

Schnuck Markets, Inc.

2018-3 - 2022-8 · 4 yrs 6 mos

Greater St. Louis Area

Successfully led a portfolio rebrand, from brand strategy through execution. Managed a team in a fast-paced, dynamic environment, adapting to shifting priorities while collaborating cross-functionally with marketing, merchandising, and store operations leaders.

Account Director

We Are Alexander

2008-2 - 2018-3 · 10 yrs 2 mos

Greater St. Louis Area

7 years’ agency experience leading packaging development and redesigns, from brand strategy through execution (Riviana Foods, Snyder’s-Lance, Treehouse Foods, Bay Valley Foods); 3 years’ agency experience leading disruptive retail campaigns by partnering with multiple brand teams, agencies and wholesalers to provide channel-driven solutions for both local and national programs (AB-InBev)