Amber Gurske

Maintained and managed the global brand presence across cultures and regions by adapting strategies to 90 countries. Designed social media program for the benefit of 30 distributors, amassing 30,000 followers in their combined markets within the first year. Established training and content combined platform to allocate resources for use amongst Distributors. Contributed to division's annual sales growth of 20%+ year over year. Developed and oversaw digital lead acquisition strategy that increased signed Distributor leads by 10% year over year. Experienced in providing solutions through strategic guidance in social media and digital marketing strategy with Distributors in 90 countries. Grew the brand owned online presence from 25%-65% of the market. Managed and executed on annual marketing budget for strategic business unit. Lead team responsible for brand value proposition and transition into digital marketing as the major driver of sales distributorship leads.

Organized, executed and managed tradeshows and distributor conferences in 5 continents. Collaborated with Distributors with diverse backgrounds to adapt United States based content to fit in social and digital platforms across multiple cultures and regions. Created, managed and executed global marketing budget to allocate for items including social media/digital marketing spend, growth programs, distributor co-op programs, and tradeshows. Developed training materials for multicultural audiences on a global scale with focus of aligning the brand and products through various marketing strategies. Managed vendors in the UK and China, each running social media, blogging/SEO, and websites in Europe, Latin America, Australia, China, Africa and India. Supervises work via monthly strategic and analytics meetings and provides quarterly results updates to senior leadership. Managed distributor communications for company news, product launches and updates, including social media and digital integration.

Coordinated ordering processing efforts of product by shipping container from placement to fulfillment. Managed sales processes and reporting by product line and by region.

Created various sales support documents resulting from data collection. Managed the full line of passenger car lubrication products. Contributed to the development of strategic planning deliverables to expand and promote the company. Managed multiple international projects through their entire development and launch cycle using the stage gate process. Developed and presented analysis and status reports that determined changes to projects' scope, sales, and overall marketing objectives.