Amber Castaneda

Consumer Marketing Intern @ GM Financial

About

Amber is a driven and passionate young professional with years of experience in STEM, Education, and Auto-Financing. She began her corporate journey at 14 and is now completing her BSBA at the University of Richmond, where she also studies Sociology. As part of her academic journey, she spent a year abroad at Saint Louis University in Madrid, gaining global business insight. A proud first-generation college student, Amber graduated from the founding class of Cristo Rey Fort Worth College Prep, where she balanced a college-prep curriculum with a corporate job. She also supported the Work Study Department in recruiting long-term corporate partners. Amber is deeply committed to community service and has worked with nonprofits like STAR Sponsorship, Breakthrough Fort Worth, and La Federación Zacatecana. Her leadership has been recognized through honors such as Miss Zacatecas, Latinas in Progress, and scholarships from the Fort Worth Hispanic Chamber of Commerce. She is passionate about breaking generational cycles and creating space for other first-gen, minority students to thrive

Country

City

United States

Industry

Outsourcing/Offshoring

Skill

Canva, Public Speaking, Spanish, Teaching, Data Entry

Experience

Consumer Marketing Intern

GM Financial

2025-5 - 2025-7 · 3 mos

Fort Worth, TX

-Developed customer demographic analyses and persona overviews to inform targeted marketing strategies -Conducted competitive analysis of the lease-end journey to identify opportunities for improvement -Evaluated email campaign performance to optimize engagement and effectiveness -Led cross-functional meetings to strategize and plan email campaign refreshes with stakeholders across departments -Designed an optimized lease-end journey leveraging new software capabilities to enhance customer experience and engagement

Contractor, Student Experience

GM Financial

2021-9 - 2022-6 · 10 mos

Fort Worth, Texas, United States

-Collaborate with a team of four other student workers on collective projects -Create data reports and update branding on Power BI reports -Attend team update meetings as needed -Meet with executives on program feedback -Complete Trailhead trainings on Salesforce

Contractor, Student Experience

GM Financial

2020-9 - 2022-6 · 1 yr 10 mos

Fort Worth, TX

-Attend Line of Business meetings -Shadow Project Managers and Credit System Integrations Analysts -Assist with Post Project Review Statements -Complete modules on Trailhead Salesforce training -Create reports on Power BI

Corporate Work Study Intern

Cristo Rey Fort Worth College Prep

2020-6 - 2020-8 · 3 mos

Fort Worth, Texas, United States

-Contacted and set up meetings with venues for corporate events -Updated Student Biographies for corporate partners -Organized and renamed pictures on Google Drive -Managed extracurricular program members -Attended meetings with potential corporate partners -Updated client information on Salesforce

Finance Student Worker

GDC Technics, LLC

2019-8 - 2020-3 · 8 mos

Fort Worth, Texas, United States

-Processed and paid invoices on Oracle program -Reconciled payment statements -Validated and edited credit card payments to create zero balances

Office Administrator

Multatech: A Lochmueller Group Company

2018-8 - 2019-5 · 10 mos

Fort Worth, Texas, United States

-Answered calls through main line -Directed clients for meetings -Managed mail and FedEx shipments -Scanned and filed case-sensitive project paperwork