Amauri Moura

Responsibilities: Strategic Media Planning focused on Growth and Performance; KPI monitoring and optimization to drive better results; Interface with clients and internal agency teams; Team leadership and development. Client: Santander

Responsibilities: - Led media strategy, planning, and management across integrated channels (online and offline), driving business results through performance and branding initiatives; - Developed and executed full-funnel strategies, maximizing demand generation, conversion, and ROI; - Managed performance media campaigns (Google Ads, Meta Ads, TikTok Ads, DV360), ensuring continuous optimization and scalability; - Analyzed KPIs and campaign performance (CPC, CPM, CTR, CPA, ROAS, ROI, LTV), enabling data-driven decision-making; - Managed media budgets and investments, optimizing allocation and efficiency; - Led teams and cross-functional projects, improving processes and performance; - Built dashboards and reports, generating actionable insights; - Managed client relationships and media vendor negotiations, ensuring strategic alignment; - Acted on large accounts and pitches, developing integrated strategies aligned with business goals. Key Achievements: - Achieved ROAS >11x and approximately +35% revenue growth in the electronics segment; - Reduced CPL by ~25% and improved conversion efficiency by +30% through A/B testing and budget optimization. Clients: J. Macedo (Bona Benta, PetyBon, Brandini, Sol), Samsung Customer Service, Bradesco Seguros (Familiaridades), Indústrias Anhembi (Super Candida, Qboa, Sense), Orthodontic, ABREE, John Deere, PremieRpet, Auto Star / Euro Import, Shopping Pátio Higienópolis.

Responsibilities: - Led digital media strategy focused on performance and ROI optimization; - Developed full-funnel media plans integrating online and offline channels; - Managed campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Programmatic Media; - Analyzed KPIs and generated data-driven insights in collaboration with BI; - Built 360° media strategies, ensuring consistency across the funnel; - Managed client relationships and stakeholder alignment; - Led the media team, overseeing workflows and performance; - Developed tactical plans, presentations, and reports; - Created dashboards, translating data into insights. Key Achievements: - Delivered +45% impressions, +38% clicks, +30% traffic, +25% engagement time (Bradesco Seguros); - Achieved +50% reach and +35% social growth, increasing foot traffic (Shopping Pátio Higienópolis); - Increased +28% e-commerce conversion and +22% product acquisition via omnichannel strategies.

Responsibilities: - Led integrated media strategy (online & offline) with a strong focus on retail media and performance; - Developed full-funnel and omnichannel strategies, connecting offsite and onsite media; - Managed campaigns across Google Ads, Meta Ads, DV360, Programmatic, Native, Amazon Ads, and Mercado Ads; - Planned and executed retail media strategies, driving conversion across marketplaces; - Managed offline media channels (OOH, DOOH, Radio), integrating with digital strategy; - Optimized campaigns based on KPIs and performance metrics; - Managed budgets and reporting, ensuring efficiency and scalability; - Led client relationships and cross-functional collaboration. Key Achievements: - Achieved ROI >11x in e-commerce campaigns (C&A Electronics category); - Exceeded sales targets by +12% during Black Friday (Kenvue / Johnson & Johnson); - Delivered strong ROAS growth and marketplace performance gains. Clients: Johnson&Johnson (Kenvue) e C&A (Electronics Division).

Responsibilities: - Led digital strategy across all agency clients, driving integrated marketing initiatives; - Managed multidisciplinary teams (media, social, development); - Developed and executed performance campaigns (Google Ads, Meta Ads, LinkedIn Ads); - Oversaw web analytics, tracking, and reporting (GA, GTM); - Managed budgets, processes, and project delivery; - Led content, CRM, and social media strategies; - Coordinated website, landing pages, and email marketing development. Key Achievements: - Increased lead generation and campaign efficiency through integrated strategies; - Delivered high-performing digital projects (websites, LPs, CRM flows) improving conversion rates. Clients: Sorridents, Omron, TudoAzul e HBO.

Responsibilities: - Led marketing strategy and execution, focusing on performance and lead generation; - Managed paid media, inbound, SEO, and content marketing; - Analyzed performance metrics and KPIs, optimizing campaigns; - Managed projects (websites, LPs, video production); - Led team and budget management; - Coordinated internal communication and employer branding initiatives. Key Achievements: - Strengthened marketing-sales alignment, improving lead conversion; - Increased demand generation through integrated campaigns and ROI optimization.

Responsibilities: - Developed media and inbound marketing strategies focused on demand generation; - Managed performance campaigns (Google Ads, Meta Ads, LinkedIn Ads); - Led marketing automation and CRM strategies (lead nurturing, scoring); - Managed SEO and content marketing strategies; - Built landing pages and conversion journeys (CRO); - Analyzed performance and KPIs via Google Analytics; - Managed marketing tools (RD Station, SharpSpring, WordPress, SEMrush). Key Achievements: - Increased qualified traffic and lead generation through integrated media + inbound strategies; - Improved SEO performance and organic growth; - Strengthened marketing and sales integration (Smarketing). Clients: Abecip Educação, Urbplan / TuaTerra, Groupack e A Gente Faz.

Responsibilities: - Managed digital marketing projects and client relationships; - Led implementation of CRM and personalization strategies (Responsys, Maxymiser); - Coordinated A/B testing and CRO initiatives; - Developed reports and performance analysis; - Acted as a bridge between clients and technical teams; - Identified upsell and cross-sell opportunities. Key Achievements: - Improved integration between media, CRM, BI, and development teams; - Optimized project workflows and delivery efficiency. Clients: Banco BV.

Responsibilities: - Planned and executed digital marketing and inbound/outbound strategies, focused on qualified lead generation, demand creation, and ROI, primarily for B2B technology companies; - Developed media planning and performance campaigns across Google Ads and Meta Ads (Facebook/Instagram), driving acquisition, conversion, and investment efficiency; - Managed digital media and online advertising, monitoring KPIs (CPL, conversion rate, ROI) and continuously optimizing performance through a data-driven approach; - Produced and managed strategic content (website, blog, social media, email marketing, and gated content), supporting attraction, engagement, and conversion across the funnel; - Created and optimized landing pages and conversion journeys (CRO), increasing conversion rates and generating qualified business opportunities; - Managed and operated marketing automation (RD Station), including integrations, lead nurturing, email workflows, and lead scoring; - Managed and optimized WordPress websites, focusing on performance, user experience (UX/UI), and conversion; - Conducted data analysis and performance measurement, building reports and generating actionable insights to optimize campaigns and media strategies. Key Achievements: - Developed and executed integrated marketing and media campaigns, leveraging niche audience segmentation to improve conversion efficiency and increase qualified lead generation; - Managed a client portfolio with a strong data-driven approach, identifying optimization opportunities, driving growth, and improving ROI across digital marketing strategies. Clients: InovTI, Cloud2Go, All Easy.

Responsibilities: - Produced and managed online and offline content, including blog posts, landing pages, email marketing, social media, articles, press releases, and promotional materials; - Supported inbound marketing strategies, contributing to lead generation, nurturing, and qualification across the funnel; - Monitored content performance and engagement metrics, generating insights to improve communication and marketing effectiveness; - Managed internal communication initiatives, including newsletters, announcements, and employee engagement campaigns; - Coordinated external PR agency activities, supporting brand positioning and media presence; - Worked with WordPress, HubSpot, and Google Analytics to manage content, campaigns, and performance tracking. Key Achievements: - Contributed to lead generation and engagement growth through content-driven marketing initiatives; - Strengthened brand communication and internal engagement, improving consistency across channels and touchpoints.

Responsibilities: - Supported press relations and corporate communications, producing press releases (product and institutional), managing media lists, and handling press inquiries; - Conducted media monitoring (clipping) and analysis of press coverage and editorial opportunities; - Developed press kits for Hyundai and Subaru brands, supporting product launches and institutional communication; - Participated in major automotive industry events and press conferences, assisting in communication and brand exposure strategies; - Supported internal communication initiatives, including content production for internal publications and employee engagement programs; - Collaborated on cost-reduction and internal communication projects, contributing to operational efficiency. Key Achievements: - Supported brand visibility and media exposure through consistent press relations and event participation; - Contributed to structured communication processes, improving information flow between PR, marketing, and internal stakeholders.