Amarisa Sirilerkpipat
Thailand Senior Business Development Manager @ Ant Group
About
Experienced Business Development Manager with a demonstrated history of working in the internet industry. Skilled in Project management, Online Marketing, Digital payment solutions. Strong business development professional with a Master of Business Administration (M.B.A.) focused in Marketing and Strategy from Cambridge Judge Business School.
Thailand
Bangkok
Internet
Market Research, Social Media Marketing, Employee Engagement, Employer Branding, Brand Awareness, Brand Loyalty, Customer Service, Customer Insight, Customer Satisfaction, Advertising Research, CRM, Analysis, Management, Marketing Research, Market Intelligence, Market Analysis, Consumer Behaviour, Strategy, Competitive Analysis, Financial Analysis
Experience

Alibaba Global leadership Associate
Hangzhou, Zhejiang, China
AliExpress – Project Manager, Global Seller Project, Vietnam - Ensure efficient coordination among all parties (AliExpress, TPs, Local Agency, sellers) - Seller Business Development and on-boarding - Optimize on-boarding process, logistics and payment flow for oversea sellers TMall World - Marketing & Customer Support, SEA Market - Outlined content strategy for South East Asia Social media channels - Carried out key campaigns and shopping festivals through partnerships with KOLs and media partners

Senior Executive, Consumer Insights
Bangkok Metropolitan Area, Thailand, Seoul, South Korea
-Developed and managed 2 of Nielsen’s 5 key accounts (total project value US$1.5m) -Arranged regional management workshop to develop 5 year strategic plan for global beverage company -Prioritised product introduction in USA and China for South Korea’s largest food manufacture -Appointed by Thailand’s Customer Insights Director (1 out of 50 qualified employees) for job rotation overseas

Executive
Thailand
-Coordinated multi country branding study to revamp marketing communication for Thailand’s Tourism Authority tailoring messages and media channels in different countries -Identified improvement levers in credit approval process by conducting a customer experience design study for leading Thai bank -Designed an employee engagement study for a leading telecoms company, provided recommendations to assist company’s reorganisation, which increased overall employee satisfaction by 5% in 6 months

Student Intern
CitiBank
Bangkok Metropolitan Area, Thailand
-Studied call center’s system and operation -Evaluated and monitored the performance of the call center and presented findings and recommendations to the management team.
Amarisa Sirilerkpipat's Contact Information
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