Aman Kaushik

Collaborated with -: IRCTC, Aprilia, Popeyes, Safal, Dhara, Swiggy, Cinnabon, Tupperware, Safola, Chefkart, Daawat, Harvest Gold and much more.

Clients : MR.DIY, AMD (B2C), Zenith Holidays, Savex, BitOasis, AIPL, CCL (Bhojpuri Dabanggs), Tata, Fossil, Asian Paints, Himalaya etc. • Client Servicing: Successfully manage client relationships by understanding their needs, providing timely support, and ensuring high levels of satisfaction to foster long-term partnerships. • Media Planning: Develop and execute strategic media plans that align with client objectives, utilizing market research and audience insights to optimize reach and effectiveness. • Media Buying: Oversee the procurement of media placements across various channels, negotiating terms and ensuring optimal positioning to maximize ROI for clients. • Reporting: Prepare comprehensive reports that track campaign performance, providing clients with clear insights and actionable recommendations based on data analysis. • Analysis and Optimizations: Continuously analyze campaign data to identify trends and areas for improvement, implementing strategies to enhance performance and achieve client goals. • Rate Negotiations: Conduct negotiations with media vendors to secure competitive rates and favorable terms, ensuring cost efficiency while maintaining quality placements. • Billing: Manage billing processes, ensuring timely and accurate invoicing while maintaining transparency with clients regarding campaign expenditures. • Team Management: Lead and mentor a team of professionals, fostering a collaborative environment that encourages growth, creativity, and high performance in delivering client solutions.

Clients: Boroplus, GMR, IOAGPL, Goldy Solar • Competition Study and Analysis: Conduct thorough competitive analyses to identify market trends, strengths, and weaknesses of competitors. Utilize insights to inform strategic decision-making and enhance our market positioning. • Market Research: Lead comprehensive market research initiatives to gather data on industry trends, consumer behavior, and emerging opportunities. Translate findings into actionable strategies that drive business growth. • Tracking Consumer Journey: Map and analyze the consumer journey to understand touchpoints and experiences. Utilize insights to optimize marketing strategies, enhance customer engagement, and improve overall satisfaction.

Clients: Dhara Oils, Safal stores & products, Pacific Group, Worldmark, Chili’s Grill & Bar, PAUL, Blaupunkt, Thomson, Tossin Pizza • Media Planning: Developed comprehensive media strategies to optimize audience reach and engagement, aligning with overall marketing goals. • Media Buying: Executed strategic media purchases across various platforms to maximize ROI, ensuring optimal placement and timing. • Channel Execution: Managed the implementation of marketing campaigns across multiple channels, ensuring consistency and effectiveness in message delivery. • Google Ads (End to End): Oversaw the complete lifecycle of Google Ads campaigns, from initial setup and keyword research to performance analysis and optimization. • Facebook Ads (End to End): Directed Facebook advertising campaigns, including audience targeting, creative development, and performance tracking to drive engagement and conversions. • Post Campaign Analysis: Conducted thorough analyses post-campaign to assess performance metrics, draw insights, and inform future strategies. • Reporting: Created and presented detailed reports on campaign performance, highlighting key metrics and insights to stakeholders. • Billing: Managed the financial aspects of media buying, ensuring accurate billing and budget adherence for all advertising activities.