Amandeep Kaur Dhanoa

Digital Marketing @ 6thStreet.com

About

An experienced digital and AI first marketing leader with over 8 years of experience in high-growth start-ups, specializing in brand building, performance marketing, early-stage acquisition, and retention strategies. Proven track record in leading AI/ML-powered marketing strategies across CRM, Performance Marketing, Omni-channel retailing, and Social Media by leveraging advanced AI agents such as GPT- 4.0 and AgentForce (Salesforce), operating a true media mix modeling (MMM), probabilistic iOS user attribution and hyper-personalization with tools such as Robyn (Meta) and Moengage/Clevertap Worked with two of India’s top unicorn start-ups Nykaa & FirstCry; Currently heading Performance Marketing & Growth for one of the largest retailers in the Middle East - Apparel Group’s, e-commerce platform 6thStreet

Country

United Arab Emirates

City

Dubai

Industry

Apparel & Fashion

Skill

Paid Social Media, Growth Strategies, Global E-Commerce, Activations, P&L Management, Emerging Trends, Marketing Campaign Plans, Teamwork, Strategy, Marketing Campaign Management, Influencer Marketing, Strategic Marketing, Budget Management, Audience Segmentation, Marketing Campaigns, Marketing Analytics, Analytical Skills, Customer Acquisition, Marketing Agencies, Brand Development

Experience

Digital Marketing

6thStreet.com

2024-7 - Present · 2 yrs 3 mos

Dubai, United Arab Emirates

Heading Performance Marketing at 6thStreet - manage campaign strategies across Google Ads, META, Snapchat & more in 6 regions – UAE, KSA, Qatar, Oman, Kuwait & Bahrain

Senior Marketing Manager

FirstCry.com (BrainBees Solutions Ltd.)

2023-1 - 2024-7 · 1 yr 7 mos

Dubai, United Arab Emirates

Heading Digital Marketing activations across the App & Website; Managing all outbound marketing activations including Notifications, Social Media, Ads, Influencers & Affiliates, Newsletters, & More Individually responsible for business margins & daily revenues for the company with profitability as the goal Leading Business Strategy, Marketing Promotional Calendar & Planning across categories

Marketing Manager

FirstCry.com (BrainBees Solutions Ltd.)

2021-3 - 2023-1 · 1 yr 11 mos

United Arab Emirates

Lead, Brand Partnerships, and Alliances; successfully created sale campaigns for Dyson, Lego, Puma, adidas, Pampers & many more brands across categories Improved contribution of Influencer Marketing Channel from 10% to 22% and reduced cost by 6% for the channel Conducted branding activities for private label brands to improve their sale contribution from 21% to 36% Planning & executing 360-degree marketing campaigns for the new category launch of home & beauty; helped increase category share from 4% to 12% in 1 year

Associate Marketing Manager

Nykaa

2018-3 - 2021-3 · 3 yrs 1 mo

Mumbai, Maharashtra, India

Conducted aggressive App install performance marketing campaigns with business partners like Snapchat, Facebook, Google & others to achieve 7 Mn MAUs on the App Analyzed customers cohorts to create customer personas & to effectively target them; improved segment’s sales by 30% & retention rate by 21% Improved CRM channel performance by 100% through effective customer segmentation, targeting techniques, real-time behavioral campaigns & product innovation

Intern

Tarz - A Chalhoub Group Company

2017-1 - 2017-3 · 3 mos

Mumbai, Maharashtra, India

Senior Analyst

KPMG

2016-3 - 2017-3 · 1 yr 1 mo

Bengaluru, Karnataka, India

Accomplished industry review and market analysis to consult over 55 companies including high-end premium clients like Harley Davidson, Coach, Ulta Beauty, Hershey’s, etc.; developed sector expertise of Finance and Retail sector