Amanda Urzum

Gerente Comercial responsável pelo atendimento à grandes contas em São Paulo, nos segmentos de Áudio e Vídeo, e Telefonia.

Responsible for the portfolio management corresponding to 60% of the channel's revenue, leading a senior team of 5 Key Account Managers, serving clients such as Grupo Via Varejo, Carrefour, Grupo Máquinas de Ventas, Fujioka, Martinello, Amazon, Pernambucanas and specialized dealers in air conditioning. Responsible for the development of commercial strategies with the executive committee, follow-up of sell-out (amplifying the distribution plan and horizontalization), approval and monitoring of cooperative advertising funds, analysis and development of forecasting, bottom up and S&OP, and team management and assessment.

Responsible for the retail service in the southeast region for the Home Appliance and Air-Conditioning lines, serving the main customers of the division (Grupo Via Varejo, Grupo Máquinas de Vendas, Magazine Luiza, Carrefour and Walmart). Among the main activities: development of commercial strategies and trade marketing campaigns, negotiation of proposals, follow-up of sell out (analyzing invoicing, agendas and logistics), monitoring of cooperative advertising funds, and analysis and development of forecast, bottom up and S&OP.

Responsible for 90% of the e-commerce service in the electro portable, home appliances, beauty and health segments in the state of São Paulo. Among the activities: large part-volume negotiations and revenue (quarterly and semester schedules), development of commercial strategies, trade marketing and digital marketing campaigns, negotiation of proposals, monitoring of cooperative advertising funds (VPC), analysis and development of forecast, and development plans in bonus performance.

Responsible for the relationship with large retail groups (Pão de Açúcar, Lojas Americanas, Magazine Luiza and Pernambucanas), commercializing netbooks, notebooks, desktops and tablets of the Philco Informática line, serving in the southeast region. Among other responsibilities: development of commercial strategies, marketing and digital marketing, sell out tracking (analyzing billing, scheduling and logistics), and forecast analysis and development.

Responsible for prospecting new clients, including private and governmental companies, and monitoring opportunities until the activation of technologies. Project manager and responsible for developing teamwork strategies and deliveries to INTEL SEMICONDUCTORS. Among other activities: development of opportunities to municipal, state and federal agencies, monitoring of forecast and pipeline of opportunities in partnership with Intel and OEMs and strategy development for the commercial and technical teams.

Responsible for team management (5 professionals - commercial and technical), prospecting new business, commercial visits and negotiations of new projects of all ERP Microsiga modules (back office and foreign trade).

Main demonstrator of foreign trade software through presentations throughout the national territory. Responsible for evaluating new developments in the Comex system, aiming at optimizations to the managerial processes, implantation and administration of the management systems, prospecting to large companies and management of a team of 2 professionals.