Amanda Shope

• Drove marketing efforts by developing and optimizing Google Search campaigns, designed Meta ads, and created targeted emails to drive bookings and build brand awareness. • Led day-to-day spa operations and managed a team of 15 to ensure efficient scheduling, exceptional service quality, and cost-effective inventory and supply management.

• Led a team of marketing professionals guiding the development, execution, and optimization of marketing campaigns. • Allocated budgets to optimize spend, ensuring efficient use of resources and maximizing return on investment. • Managed and coordinated the development of digital content, including email, website, blog, and social posts.

• Designed and executed lead generation campaigns on Google and Meta platforms, increasing qualified leads and conversion rates. • Created and shared compelling content on social media platforms to foster organic growth and engage target audiences effectively. • Analyzed campaign performance through detailed reporting, offering insights and recommendations to enhance lead generation strategies and drive business growth.

• Supported the design, development, operations, and maintenance of the Innovation Support Platform (ISP). • Facilitated discussion, decision making, and conflict resolution. • Assisted with internal and external communication, improving transparency, and radiating information.

• Managed procurement of flooring materials, including negotiating with suppliers and maintaining inventory levels. • Coordinated with vendors to ensure timely delivery and quality of products. • Developed and maintained accurate records of orders, deliveries, and inventory. • Analyzed market trends and pricing to make informed purchasing decisions and optimize cost-efficiency. • Collaborated with sales and project management teams to ensure alignment of supply with project requirements and deadlines. • Oversaw and resolved any issues related to order discrepancies, product quality, and returns.

• Day-to-day management of digital marketing campaigns to clients' weekly and monthly budget goals. • Explored opportunities and developed innovative display strategies to optimize clients' digital campaigns. • Analyzed performance data and provided appropriate action plans based on conclusions. • Worked with cross-functional teams to plan, implement, and improve account performance aligned with goals. • Simultaneously handled multiple campaigns across a range of verticals while meeting aggressive deadlines.

• Generated top performing keyword reports in Google Ads. • Generated keyword planner reports in Google Ads. • Wrote evergreen ad copy for clients. • Researched competitors, wrote up competitive analysis reports, and created PowerPoints on findings. • Researched new marketing trends.